Senior SEO Specialist
Darwill Company, IL, United States
Description
Are you passionate about data-driven strategies and staying ahead of SEO trends? We’re seeking a Senior SEO Specialist to drive organic growth through strategic content development, keyword research, and website optimization. This role involves executing effective link-building campaigns, enhancing site architecture, and optimizing copy and landing pages to improve search rankings. Additionally, your expertise in keyword research will ensure content remains competitive and impactful for both Darwill and our clients. With an eye for detail, you will align content with SEO best practices to maximize online visibility and performance.
If you’re ready to implement actionable SEO recommendations to enhance visibility, improve search rankings, and propel website performance, this job is for you!
About Us:
Darwill is a third-generation, family-owned, full-service marketing partner based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions. At Darwill, we value respect, collaboration, empowerment, and giving back to the community. We're a team of spirited individuals working together to redefine client success.
Key Responsibilities:
- Craft Content Strategies: Execute and manage strategies for content development, ensuring your recommendations align seamlessly with SEO goals.
- Build High-Quality Links: Develop and implement link-building campaigns, performing backlink analysis, opportunity identification, solicitation, and optimization.
- Implement SEO Recommendations: Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.
- Strategize Link Building: Develop and execute a link-building strategy that aligns with our goals.
- Optimize Website Structure and Content: Recommend enhancements to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Enhance Copy and Landing Pages: Fine-tune copy and landing pages to maximize their impact on search engine rankings.
- Conduct Keyword Research: Stay ahead of the curve by conducting continuous keyword research and identifying new opportunities.
- Recommended Content Aligned with Best Practices: Research and implement content recommendations that support our organic SEO efforts.
Requirements
Essential Functions:
- Oversee and manage the daily operations of the SEO team.
- Analyze SEO performance metrics and adjust strategies to improve rankings and drive quality traffic.
- Continuously enhance SEO processes and create training materials.
- Lead training for the sales team on SEO benefits and help identify sales opportunities.
- Present and discuss SEO strategies in sales meetings.
- Assign and delegate SEO-related tasks to the digital team.
- Cultivate strong client relationships and serve as the primary SEO contact for clients.
- Train the digital team on time tracking and monitor SEO client hours.
- Identify, recommend, and present key SEO upsell opportunities.
- Provide mentorship and guidance to junior SEO specialists.
- Communicate expectations and feedback effectively.
- Collaborate with content, design, and development teams to ensure SEO best practices are implemented.
- Generate regular performance reports and actionable insights for stakeholders.
- Develop and implement long-term SEO strategies tailored to meet client goals.
- Perform competitor analysis to identify new opportunities in the SEO landscape.
Qualifications:
- Bachelor’s degree in Marketing or similar field.
- 3-5 years of proven SEO experience.
- Experience in the Healthcare, Home Services, and Dental sectors is a huge plus.
- 2+ years of Drupal/WordPress experience.
- Strong communication skills.
- Google Analytics Certified, Google AdWords Certified, and Bing Certified is a plus.
- Experience with tools such as Google Tag Manager, Screaming Frog, SEMrush, etc.
- Working knowledge of HTML, CSS, and JavaScript development.
- Experience with A/B and multivariate experiments.
- Experience building and implementing landing pages.
- In-depth experience with website analytics tools.
- Knowledge of ranking factors and search engine algorithms.
- Up to date with the latest trends and best practices in SEO.
Work Environment/Physical Demands:
- This job requires you to sit in a cubicle or office, on a computer for most of the day.
- May be required to work extended/evening hours as needed.