Copy Writer

Copy Writer Job Description: Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

List of Copy Writer Job Duties

• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
• Vary language and tone of messages based on product and medium.
• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Present drafts and ideas to clients.
• Write to customers in their terms and on their level so that the advertiser’s sales message is more readily received.
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

Job Skills

Copy Writers state the following job skills are important in their day-to-day work:

• Writing: Communicating effectively in writing as appropriate for the needs of the audience.
• Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
• Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking: Talking to others to convey information effectively.
• Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Related Job Titles

• Creative Director
• Online Content Developer
• Copywriter
• Advertising Copywriter
• Creative Services Director

Job Outlook for Copy Writers

There were about 131,200 jobs for Copy Writer in 2016 (in the United States). New jobs are being produced at a rate of 7.6%, which is above the national average. The Bureau of Labor Statistics predicts 10,000 new jobs for Copy Writer by 2026.

Salary Information

The average yearly salary of a Copy Writer ranges between $31,700 and $121,670. Copy Writers who work in District of Columbia, California, or Connecticut make the highest salaries.

Tools & Technologies Used by Copy Writers

• Microsoft Excel
• Microsoft Word
• Microsoft Office
• Microsoft PowerPoint
• Microsoft Outlook
• Microsoft Access
• MySQL
• Microsoft SharePoint
• Facebook
• Google Docs
• FileMaker Pro
• Adobe Systems Adobe Illustrator
• YouTube
• Google Drive

How to Become a Copy Writer

What education is needed to be a Copy Writer?

Work Experience Needed

Who Employs Copy Writers?

Copy Writers work in various industries.

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