Sr. Paid Media Strategist

Summary

The Senior Search Strategist is a critical role at our growing company with the highest standards for professional growth, development + Client success. This role is essential for continuing to build our search marketing team at Br8kthru and instrumental as we work to become the best marketing + technology firm in the U.S.

Mission

• Lead client retention + growth through delivery of Michelin-Star Standards (MSS) in all search-related Client deliverables
• Develop and lead junior members of the Search Team to promote long-term growth, sustainable hiring, and attraction + retention of top analytical talent
• Implement processes + workflows that enable progress toward Br8kthru's overall revenue and profitability goals

Role-Based Competencies

• Quality-driven: execute on Br8kthru's core value of MSS at every turn by operating at a high level of production-related competency
• Analytical know-how: clear demonstration of analytical capabilities on an account and business level. Continual development of analytical thinking and skills.
• Ownership bias: take ownership of the search function and lead by example when it comes to quality and execution standards
• Highly organized: execute on processes and workflows that ensure tasks are completed on time and on budget

Team Structure

Reporting to:

1. Manager of Search Marketing

Critical Accountabilities

• MSS project execution
• Timeline + budget alignment

Daily Tasks + Responsibilities

Strategy + Thought-leadership

• Lead the creation of search marketing strategies + roadmaps for new + existing accounts
  • Assist with comprehensive marketing strategies including paid media, SEO, content, email, social, etc.
• Serve as a subject matter expert (SME) for all paid media activities
• Continually evolve our search marketing approach based on best practices, industry changes, new technology, emerging trends + technology partners
• Assist in new business pitches

Performance Media Management + Execution

• Campaign planning, strategy + documentation
• Campaign management + optimization
  • Manage to CPA, ROAS, CPC or other metrics
  • Lead and guide third party media partners; including programmatic media buying
• Ongoing Research + Discovery
  • Analyze search interest + explore SEO opportunities
  • Work with Google/Microsoft/etc. on new strategies, products + beta programs
  • Assess search attribution
• Budget Management
  • Budget Pacing (daily + monthly)
  • Forecasting
• Client relationship management
  • Work with Client + internal teams to clearly define program objectives, tactics and KPIs
  • Actively participate in Client communication, including client status calls, working sessions, reporting meetings, and ad hoc questions
  • Help establish trust, credibility + grow client relationship

Feed Management, Analysis + Optimization

• Troubleshooting + support
• Feed optimization + fixes
• Monitoring of Merchant Center Item Reports
• In partnership with feed vendor, generate custom reports

Reporting + Analysis

• Reporting + planning meetings with the Br8kthru + Client teams
  • Performance analysis, recommendations + next steps
  • Reporting on account KPIs via Google ads, Analytics, Data Studio or other reporting tools or custom reports
• For new accounts, review + assess analytics + conversion tracking
  • Review source, structure, setup, recording + accuracy
  • Analysis of initial set up including traffic, channel, and behavior data
  • Analysis of reporting such as custom reports and dashboard

Leadership + Professional Development

• Lead with cross-channel paid search strategy through the discovery, planning, and execution process
• Effectively collaborate with other team members + advance our collective knowledge
• Help attract, train + retain new Br8kthru team members
• Demonstrate clear communication skills through written reports/documents and in-person meetings and presentations
• Foster a culture of open communication and 360-degree feedback
• Live our core values (empathy, collective accountability, continuous improvement + Michelin-star standards)

Alignment to Core Values

• Empathy: Acknowledge various perspectives + proactively assess and address project needs
• Continues improvement: Continually work to improve outcomes, streamline processes, + develop technical and analytical acumen
• Collective Accountability: Manage internal and external expectations and relationships to ensure efficient and effective project delivery
• Michelin-Star Standards: Overdeliver on quality + work to gain trust and loyalty from Clients through continued above-and-beyond delivery