Associate Media Director (Local Hero)

Local Hero is seeking a sharp and strategic Associate Media Director to lead our media team providing leadership in creating and executing the development of integrated media plans for major national and international brands.

Local Hero helps franchisees and agents dominate local marketing and stay ahead of the competition with hyper-local ads, live consumer calls and real-time leads. Our easy-to-use local marketing platform is a convenient app designed to drive revenue generation and make life easier for our customer partners.

If you are seeking an exciting, sales-focused marketing role with an awesome team, please read further!

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations:

Colorado, Florida, Illinois, Kansas, Michigan, Missouri, New York, North Carolina, Ohio, Pennsylvania, Texas, Utah, Virginia, Wyoming, Washinton DC, and Puerto Rico

*Relocation assistance is not provided. Please do not apply if you do not reside in one of the above locations.

If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading!

A Day in the Life

• Lead the lifecycle and execution of four core digital media functions - planning, buying, quality, reporting - across an on and offshore media buying team
• Understand and activate our corporate and individual client and market needs
• Be the expert for all digital media channels and platforms
• Create, evaluate and refine overall digital media planning and buying strategies, digital platforms, and media mixes for each corporate client
• Own and monitor the media buying process across internal and external systems
• Ensure all campaigns are accurately purchased, paced, and completed
• Lead and improve buying and reporting quality control
• Be the primary point-of-contact for all client media questions and suggestion
• Collaborate with Accounts to produce and present corporate reporting
• Oversee individual report creation and optimization
• Identify and help adopt new automated reporting technology
• Manage Google Tag Manager, ad servers, and media platform data tracking, attribution, analysis and UTM
• Explore, test, and deploy emerging digital advertising outlet opportunities and media buying strategies

Here's what you need to get our attention:

• Bachelors Degree in a related field or equivalent experience

• Minimum of 5 years of media buying experience
• Minimum of 1-2 years managerial experience
• Previous experience with offshore and distributed teams
• Minimum 1-2 years attribution and tracking, preferably using Google Tag Manager and/or ad servers
• Minimum 1-2 years media reporting
• Previous analytics experience

Here's what will make us call you for sure:

• Understanding of media strategy, development, and storytelling of holistic media solutions and planning.
• Proven leadership ability - experience managing direct reports and collaborating with internal partners.
• Passion for data-driven marketing and analytics and experience with devising effective strategies based on true insights.
• Previous experience driving report automation.
• Empathetic to clients' needs and seeks creative ways to partner with clients to help them meet their needs.
• Excitement to train, motivate & develop the Media team.

And if we haven't convinced you yet, here is why you'll want to be part of our team:

We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn't a 4-letter word:

• Remote work
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year's
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!
• In-person and virtual connection points for culture building and team members who have your back!

Salary: $90k-$110/yr DOE

COME AS YOU ARE: your gender, your gods, your sex life, your skin color or your big shot uncle don't make a difference here. Local Hero LLC is a progressive and open-minded meritocracy. If you're smart and good at what you do, come as you are.