Cervélo
Director of Global Marketing
Cervélo, Aliso Viejo, California, United States, 92656
ABOUT US:
Founded in 1995, Cervélo is the premier triathlon and road cycling brand, with a clear technological edge that delivers measurable performance advantages. Cervélo has been ridden to the top of the podium at the Ironman World Championships, the Tour de France, and the Olympics. Our engineering strategy is to deliver the best racing bikes in the world and our mission is to Make Riders Faster. We want you to join the team.
Cervelo is also a proud member of Pon Holdings, as well as the largest bike business in the world: Pon.Bike. Our portfolio of brands includes Gazelle, Santa Cruz, Reserve, Cannondale, Kalkhoff, Focus, Urban Arrow, and Swapfiets. Being a part of Cervélo means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon.
ABOUT YOU:
As the Director of Global Marketing, you will join our Senior Management Team and spearhead our global marketing initiatives. Your pivotal role will drive brand awareness through multiple channels of marketing that highlights our world-class products and customer experience. The ideal candidate will be a visionary leader with a proven track record of success in leading global teams and executing a flawless marketing plan for high-growth brands.
DUTIES AND RESPONSIBILITIES:
Strategic Marketing Planning Collaborate with the Senior Management Team to develop a comprehensive marketing plan aligning with short and long-term company goals Define brand positioning, digital strategies, consumer loyalty programs, dealer education and product positioning
Campaign and Creative Development Design, develop, and execute marketing campaigns, ensuring creative excellence and alignment with brand strategy Oversee product launches, ensuring seamless execution and impactful market entry
Market and Consumer Research Direct and manage market, product and consumer research to inform strategic decisions Integrate research insights into marketing and product plans that support sales strategies
Brand and Communication Management Maintain brand guidelines to ensure consistency across all facets of the brand Direct marketing communications, including branding, public relations, advertising, trade shows, events, and collateral materials
Digital Marketing Oversee www.cervelo.com including design, content, language translations, and interactive tools to ensure it meets brand standards Create and maintain digital marketing strategy across all channels, including social media, website, and email campaigns Measure and report on digital marketing performance, optimizing user funnels and conversion rates
Customer Experience Lead initiatives to enhance customer experiences through promotional marketing plans for retailer partners Support regional marketing activities to deliver exceptional rider/consumer experiences
Team Leadership and Development Build and motivate a high-performance marketing team Provide ongoing coaching and mentorship, and set clear goals Foster a team environment based on trust and excellence
Senior Management Collaboration Participate in the annual strategic planning process and provide regular standard updates on marketing progress Attend and contribute to regular Senior Management Team meetings Coordinate with the Global Pon Bike Group teams to align marketing efforts and strategies
SKILLS AND EXPERIENCE REQUIRED:
10-15 Years of experience in Marketing, with at least 5 years in a leadership roles Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred Proven track record of developing and executing successful marketing strategies for high-growth brands in action sports or consumer goods Strong understanding of digital marketing, branding, consumer awareness and engagement, and market analyses Experience managing Sports Marketing, sponsorship relationships and activation Excellent leadership, communication, and interpersonal skills Ability to thrive in a fast-paced, dynamic environment with a strong entrepreneurial spirit. Experience managing and developing a high-performing marketing team Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategies Ability to travel - up to 30%
LANGUAGE SKILLS:
Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job.
Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities. While performing the duties of this job, the employee is regularly required to stand, walk, use of hands and fingers, handle, or feel, reach above head with hands and arms, lift, push, climb, stoop, kneel, crouch, and/or crawl, pull, talk and hear. The employee must lift and/or move up to 20 pounds. Vision may be corrected within normal range. The noise level in the work environment is quiet.
SALARY RANGE:
This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $170,000 - $220,000
Founded in 1995, Cervélo is the premier triathlon and road cycling brand, with a clear technological edge that delivers measurable performance advantages. Cervélo has been ridden to the top of the podium at the Ironman World Championships, the Tour de France, and the Olympics. Our engineering strategy is to deliver the best racing bikes in the world and our mission is to Make Riders Faster. We want you to join the team.
Cervelo is also a proud member of Pon Holdings, as well as the largest bike business in the world: Pon.Bike. Our portfolio of brands includes Gazelle, Santa Cruz, Reserve, Cannondale, Kalkhoff, Focus, Urban Arrow, and Swapfiets. Being a part of Cervélo means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon.
ABOUT YOU:
As the Director of Global Marketing, you will join our Senior Management Team and spearhead our global marketing initiatives. Your pivotal role will drive brand awareness through multiple channels of marketing that highlights our world-class products and customer experience. The ideal candidate will be a visionary leader with a proven track record of success in leading global teams and executing a flawless marketing plan for high-growth brands.
DUTIES AND RESPONSIBILITIES:
Strategic Marketing Planning Collaborate with the Senior Management Team to develop a comprehensive marketing plan aligning with short and long-term company goals Define brand positioning, digital strategies, consumer loyalty programs, dealer education and product positioning
Campaign and Creative Development Design, develop, and execute marketing campaigns, ensuring creative excellence and alignment with brand strategy Oversee product launches, ensuring seamless execution and impactful market entry
Market and Consumer Research Direct and manage market, product and consumer research to inform strategic decisions Integrate research insights into marketing and product plans that support sales strategies
Brand and Communication Management Maintain brand guidelines to ensure consistency across all facets of the brand Direct marketing communications, including branding, public relations, advertising, trade shows, events, and collateral materials
Digital Marketing Oversee www.cervelo.com including design, content, language translations, and interactive tools to ensure it meets brand standards Create and maintain digital marketing strategy across all channels, including social media, website, and email campaigns Measure and report on digital marketing performance, optimizing user funnels and conversion rates
Customer Experience Lead initiatives to enhance customer experiences through promotional marketing plans for retailer partners Support regional marketing activities to deliver exceptional rider/consumer experiences
Team Leadership and Development Build and motivate a high-performance marketing team Provide ongoing coaching and mentorship, and set clear goals Foster a team environment based on trust and excellence
Senior Management Collaboration Participate in the annual strategic planning process and provide regular standard updates on marketing progress Attend and contribute to regular Senior Management Team meetings Coordinate with the Global Pon Bike Group teams to align marketing efforts and strategies
SKILLS AND EXPERIENCE REQUIRED:
10-15 Years of experience in Marketing, with at least 5 years in a leadership roles Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred Proven track record of developing and executing successful marketing strategies for high-growth brands in action sports or consumer goods Strong understanding of digital marketing, branding, consumer awareness and engagement, and market analyses Experience managing Sports Marketing, sponsorship relationships and activation Excellent leadership, communication, and interpersonal skills Ability to thrive in a fast-paced, dynamic environment with a strong entrepreneurial spirit. Experience managing and developing a high-performing marketing team Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategies Ability to travel - up to 30%
LANGUAGE SKILLS:
Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job.
Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities. While performing the duties of this job, the employee is regularly required to stand, walk, use of hands and fingers, handle, or feel, reach above head with hands and arms, lift, push, climb, stoop, kneel, crouch, and/or crawl, pull, talk and hear. The employee must lift and/or move up to 20 pounds. Vision may be corrected within normal range. The noise level in the work environment is quiet.
SALARY RANGE:
This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $170,000 - $220,000