3 Leches Creative, LLC is hiring: Media Planner in New York

Heads up, this position is New York City based and requires you to be as well.

Reasons to swipe left up front:

• You consider spreadsheets "the enemy."
• You haven't geeked out over a media buy (yet!).

Reasons to swipe right:

• You're a media savant who loves asking questions but isn't afraid to run with it as needed.
• You're obsessed with data and turning insights into action.
• You're a team player with a knack for client communication.
• You want to be part of a growing agency making waves in NYC.

3 Leches Creative is seeking a sharp, cross-channel Media Planner to play a pivotal role in supporting one of our largest clients – a growing player in the heart of New York City. This is a fantastic opportunity to join a close-knit team at a creative-first agency that's making waves with its innovative media campaigns, particularly within the NYC government sector. As our agency continues to grow alongside this key account, you'll have a direct impact on its success and your own career trajectory.

Here's the deal:

This is a New York City-based position, and we offer a hybrid work setup with some flexibility to work from home. We've got the basics covered with a competitive salary and benefits, but what really sets this gig apart is the chance to work on campaigns that have a real impact on this city. We're a collaborative, innovative bunch who are always pushing boundaries. If you're a media pro with ambition and an itch to own a project, let's talk.

What you'll be doing:

• Dive deep into audience data to uncover insights that inform your media strategies, with a focus on understanding the diverse communities within NYC.
• Craft comprehensive media plans that span across various channels (TV, radio, OOH, social, SEM, display/programmatic), considering the unique characteristics of the NYC media landscape.
• Collaborate with creative teams to ensure media strategies effectively amplify campaign messaging and resonate with target audiences.
• Analyze campaign performance data to identify trends, optimize spending, and provide actionable insights to clients using clear and concise reporting.
• Develop and maintain dashboards to track key performance indicators (KPIs) and demonstrate campaign effectiveness.
• Build strong relationships with clients, providing excellent service and strategic recommendations.
• Secure the best rates and placements by negotiating effectively with media vendors.
• Launch campaigns flawlessly and continuously monitor and optimize performance to ensure they are aligned with overall campaign objectives.
• Thrive in a fast-paced, collaborative environment where your ideas are valued and your contributions make a direct impact.
• Proactively identify opportunities to improve processes and contribute to the agency's growth.

You'll need this:

While we value the skills listed below, we recognize that the ideal candidate may not check every box. If you have a solid foundation in media planning and a passion for learning, we encourage you to apply!

• 1+ years of experience in media planning, preferably at an ad agency.
• Experience in working with both traditional and digital media channels (TV, radio, OOH, social, SEM, display/programmatic).
• Experience working on brands that target both local and national audiences is a plus.
• Strategic thinking: You're a problem-solver who comes prepared with solutions.
• Measurement expertise: You understand various measurement methods and how to select the right ones for each client.
• Strong presentation skills: Confidently deliver insights and recommendations to clients.
• Client contact on a day-to-day basis: Handling inquiries, sharing insights, and participating in presentations.
• Vendor experience with RFP process and negotiation.
• Experience with Strata and/or similar media planning tools is required.
• Proficiency in Nielsen data, and other relevant research tools.
• Proficiency in Google Suite of products (e.g., Google Sheets, Slides, and Docs).
• Detail-oriented: Delivering accurate and complete work.
• Proactive/take initiative: Assist in the planning/partner selection.
• Ability to think critically and solve complex media challenges with creative solutions.

The salary range is $45-75k, commensurate with experience. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.