Zarsky Lumber Co. is hiring: Marketing Specialist in Schenectady

Job Summary: Join Zarsky Lumber Co. as a Social Media Marketing Specialist!

Amplify our brand through dynamic social media campaigns, website development, digital and local marketing.

Embrace creativity and innovation in this multifaceted role.

Key Responsibilities:

• Social Media Strategy: Craft and execute engaging social media strategies to boost brand visibility.
• Content Creation: Design compelling content for Facebook, Instagram, Twitter, LinkedIn, and more.
• Audience Engagement: Foster a vibrant community by interacting with our audience and responding to comments.
• Campaign Management: Lead exciting social media campaigns, contests, and promotions.
• Website Development: Maintain and update our website to keep it user-friendly and aligned with our goals.
• Digital and Local Marketing: Drive traffic and engagement with targeted digital and local marketing efforts.
• Networking: Develop and maintain relationships with key industry stakeholders, and partners to expand our network and enhance brand presence.
• Analytics and Reporting: Track metrics and provide insights to enhance our strategies.
• Stay Updated: Stay on top of trends and best practices to keep our approach fresh and effective.
• Additional Duties: Perform additional tasks and responsibilities as required to support the overall marketing strategy.

Qualifications:

• Degree in Marketing, Communications, or related field.
• Proven social media marketing experience, ideally in building materials or related industry.
• Strong grasp of social media platforms, trends, and analytics.
• Creative and engaging content creator.
• Excellent communication and interpersonal skills.

Benefits:

• Paid Time Off
• Health Benefits