Xponential Fitness is hiring: Social Media Manager in Westminster

CycleBar is seeking a creative and driven Social Media Manager to join our team. As a boutique fitness studio, we are looking for someone with a passion for digital marketing and a strong understanding of social media platforms to help grow our brand, engage with our community, and drive leads.

Key Responsibilities:

• Research audience preferences and discover current trends, utilizing strategies such as hashtags, influencers, takeovers, and more.
• Create compelling text, image, and video content that drives engagement and is aligned with defined performance goals.
• Design social media posts to sustain curiosity and generate buzz around new services and offerings.
• Stay current with changes in social media platforms to ensure maximum effectiveness across all channels.
• Train staff on the collaborative and effective use of social media to drive lead generation.
• Manage online conversations with followers by responding to direct messages, comments, and reviews promptly.
• Report on key performance metrics, including engagement, growth, and reach.
• Develop and maintain an optimal posting schedule, taking into account web traffic and customer engagement metrics.
• Oversee the layout and branding consistency of all social media accounts.
• Propose and implement creative strategies for attracting new clients, such as promotions and social media competitions.

Requirements:

• Proven experience with multiple social media platforms relevant to our business, with the ability to adapt to trending topics and platform changes.
• In-depth experience managing Google My Business, including review management.
• Strong ability to create engaging and creative content (text, images, videos).
• Familiarity with online marketing strategies and diverse marketing channels.
• Forward-thinking with the ability to anticipate future digital trends and act proactively.
• Excellent communication and interpersonal skills.
• Ability to multitask, analyze data, and prioritize tasks effectively.
• Experience in developing social media campaigns that drive engagement and customer action.
• A background in marketing, new media, or a relevant field is preferred.

If you are a social media enthusiast looking for an opportunity to bring your creativity to life while making a tangible impact on a growing fitness brand, we’d love to hear from you!