Director, Digital Marketing

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.Overview:  The Director, Digital Marketing has three primary responsibilities:  1) Implement and optimize the company's digital marketing strategy across all digital platforms; 2) Assist with the professional development of the in-house digital and marketing automation team; and 3) Oversee relationships with external vendors, contractors, and agencies.This role will collaborate with the team to consistently meet and/or exceed mutually agreed-upon Key Performance Indicators (KPIs). The role will leverage analytic data to develop digital programs and campaigns that nurture sales prospects to create greater velocity through the sales pipeline.The role will interact with key departments, including Sales, Sales Operations, Product Development, IT, and Customer Operations. In this role, the Director of Digital Marketing will adopt industry best practices, work toward establishing new industry best practices at the company, and then share these with the B2B marketing community at large.Duties and Responsibilities:Responsible for the MarTech stack and its interoperability.Assist with the development of a digital marketing roadmap to transform the company's digital lead and demand generation marketing efforts across all channels, implementing best practices using data and insights for continued success.Assist with management of SEO/PPC partners/agencies and interpret data, identify key findings, make recommendations, and implement changes based on those findings for future SEO improvements.Assist with the creation of the Marketing department's digital strategy that builds brand and creates revenue growth through lead and demand generation utilizing PPC, web traffic, social, and email.Develop A/B or multivariant testing and optimization processes to improve efficiencies, program performance, and competitive advantages continually.Assist with the oversight and maintenance of the website while working in conjunction with other Marketing team members and key stakeholders outside the department.Maintain compliance with Inovalon's policies, procedures, and mission statement.Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times concerning any aspect of the data handled or services rendered in the undertaking of the position.Fulfill those responsibilities and/or duties that Inovalon may provide to achieve the Employer's operational and financial success.Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.Job Requirements:Minimum of 10+ years of digital marketing experience, with a minimum of 7 years in team management.Working knowledge of Salesforce, Marketo, Google Analytics, Google Data Studio, and related digital analytics tools.Experience with Workato, Zapier, N8N or a similar automation tool.Deep expertise in email, SEM, PPC, social, and other digital acquisition channels.Strong collaborator able to work with other Marketing and internal stakeholders.Strong analytical skills and data-driven thinking, with experience in communication and reporting to upper management.Excellent time management skills, attention to detail, and ability to deliver on tight deadlines.Experience working in a fast-paced, startup-like environment.High-energy and goal-oriented, with a positive attitude.Experience working with industry-standard tools for data gathering, tracking, and collaboration, such as Google Analytics, Google Keyword Planner, Google Search Console, SEMrush, and Microsoft Excel.Experience leveraging SEO skills: technical SEO (tags, UI/UX), link building, social media, content marketing, and landing pages.Education:Bachelor's degree in marketing, computer science, information science, or a related area.Master's degree preferred.Physical Demands and Work Environment:Sedentary work (i.e. sitting for long periods of time).Exerting up to 10 pounds of force occasionally and/or negligible amount of force.Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions.Subject to inside environmental conditions.Travel for this position will include less than 5% locally usually for training purposes.Inovalon Offers a Competitive Salary and Benefits PackageIn addition to the base compensation, this position may be eligible for performance-based incentives.The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity.  At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.Base Compensation Range$135,000—$193,500 USDStudies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless.  Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.To review the legal requirements, including all labor law posters, please visit this link