Vice President, Earned Media

Are you a natural storyteller with a talent for crafting impactful media strategies? Do you have a proven history of securing top-tier media placements and leading high-performing teams to success? A dynamic and forward-thinking company is seeking a visionary leader to elevate its Media Department as Vice President of Earned Media Strategy + Outreach, based in L.A.

Join one of the most respected marketing communications firms in the industry, known for delivering award-winning work that truly makes an impact. With over three decades of experience, this firm has grown into a powerhouse of creativity, strategy, and innovation, partnering with some of the world’s most iconic brands.

As VP of Earned Media + Outreach, you would focus on developing and executing earned media strategies for Fortune 500 clients across expansive fields, including food + beverage, health + beauty, travel, and more. You'll lead efforts to connect audiences through compelling narratives and expert media placement. The ideal candidate is a strategic thinker with a deep understanding of the media landscape, a passion for storytelling, and the leadership skills to inspire teams and deliver exceptional results.

The Role

• Craft compelling narratives and secure impactful media placements across top-tier outlets.
• Collaborate with account teams to ensure alignment between client objectives and media strategies.
• Manage high-profile campaigns, including talent-driven media days and spokesperson outreach.
• Provide strategic counsel based on media insights, trends, and audience behaviors.
• Oversee the creation of media materials, including pitches, media lists, and briefing books.
• Mentor and manage a growing team, offering guidance and fostering professional development.

The Ideal Candidate

• A seasoned PR professional with 10+ years of experience in media relations and strategy development, including 3+ years in leadership roles.
• A natural storyteller with a proven track record of securing top-tier media placements.
• A strategic thinker with excellent interpersonal and negotiation skills.
• A collaborative leader who thrives in a fast-paced, team-oriented environment.
• Strong written and verbal communication skills, with the ability to craft and present impactful narratives.
• Proficient in Microsoft Office and experienced in managing multiple projects with efficiency and attention to detail.

Title: Vice President, Earned Media + Outreach

Location: Los Angeles, CA

Workplace Type: Hybrid (in office 3x a week)

Salary Range: $130,000 - $150,000

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