LA GOLF
LA GOLF | Social Media Manager
LA GOLF, Anaheim, California, United States
Your Role
This role will manage LA GOLF’s presence across all social media platforms (Instagram, TikTok, YouTube Twitter, LinkedIn, and emerging platforms). A typical day will include crafting posts & stories, planning and scheduling content, community management, and growing our followership. The ultimate objective is to increase LA GOLF’s brand awareness, engagement, and customer acquisition across various social media channels.
We’re looking for someone creative and content-obsessed, who might know a thing or two about golf. Not required, but certainly helpful. The ideal candidate is detail-oriented, able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As the Social Media Manager, you’ll be responsible for staying on top of industry trends and making data-informed decisions to deliver against KPIs. The ideal candidate thrives in a fast-paced environment and is excited to set and meet aggressive goals.
The Social Media Manager reports to the CMO and will work cross-functionally within the organization to further expand marketing efforts and develop our brand.
Position will be based between our offices in Anaheim and Los Angeles, CA.
About LA GOLF LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf. LA GOLF built its cult-like following first by re-imagining shafts, which is the engine and transmission of the golf swing, yet none of the big 5 golf companies make their own shafts. In the first year, over a dozen major champions put the shafts in play. Next, LA GOLF launched the most technologically advanced putter in the game. By using an all-carbon construction, a material 5x less dense than solid steel, this allows for a much larger area of forgiveness for off-center hits, mixed with their patented Descending Loft Face technology which features four descending degrees of loft that solve for consistency with launch angles and yields more predictable rolls. Next up, LA GOLF launched its first ball, with a 4-piece proprietary construction that solves for both distance and control. The LA GOLF ball has outperformed the Titleist Pro V1 in several independent tests for backspin, carry, and total distance. In 2025, LA GOLF will launch the most innovative driver ever made, designed in collaboration with Bryson DeChambeau.
LA GOLF was founded by Reed Dickens, the founding CEO of Marucci Sports, where he used a similar playbook to partner with the greatest players in the game to dethrone legacy incumbents Louisville Slugger and Easton.
For more information on LA Golf products, visit LAGOLF.com
Responsibilities and Duties ● Drive organic growth for LA GOLF’s organic social media accounts, primarily Instagram and YouTube ● Build and maintain a content calendar to ensure consistent and timely posts on all relevant social media platforms ● Manage UGC and community engagement on all social channels utilizing the LA GOLF brand voice ● Create, edit, and post engaging content, including graphics and written copy, that drives engagement and conversion ● Analyze data from social media platforms to identify and address areas for improvement ● Collaborate with the marketing team to ensure the social media strategy is integrated with other marketing efforts ● Monitor industry trends and competitors to stay up-to-date on the latest social media developments, industry improvements, best practices and new trends ● Cover events, photoshoots, golf tournaments and office happenings, and capture content for IG Stories ● Brainstorm, concept and pitch content that achieves goals and hits on real-time trends
Qualifications and Skills ● Core competencies: ●
Deep knowledge of social media platforms (including emerging ones) and measurement tools; ability to use analytics to develop and evolve strategy ●
Creative mindset and ability to think outside the box; must be an idea generator ●
Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice ●
Ability to quickly react to trends and create brand-appropriate content on the fly ● Interpersonal: ●
Strong communication skills ●
Ability to manage multiple moving pieces ●
Strong time management and prioritization skills ●
Adaptable to new social platforms and advertising technologies ●
Team-player, hard-working and organized
Additional Preferred Experience and Skills: ●
Must have a minimum of TWO (2) years running social media for a brand. Experience with sports equipment or golf-related companies is a plus ●
Photo and video editing skills ●
Passion for e-commerce, consumer retail and/or digital marketing is also a plus
Hours and Compensation The anticipated base compensation range for this role will be $75K-85K commensurate with experience.
● Job Type: Full-time preferred ● Pay based on prior experience
Benefits & Perks
● Medical, Vision, and Dental Coverage ● 401k program with matching ● An environment of collaboration, high performance & great golf equipment
Note: This job description is not intended to be all-inclusive. The employee may be required to perform other duties as assigned by their supervisor.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law
We’re looking for someone creative and content-obsessed, who might know a thing or two about golf. Not required, but certainly helpful. The ideal candidate is detail-oriented, able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As the Social Media Manager, you’ll be responsible for staying on top of industry trends and making data-informed decisions to deliver against KPIs. The ideal candidate thrives in a fast-paced environment and is excited to set and meet aggressive goals.
The Social Media Manager reports to the CMO and will work cross-functionally within the organization to further expand marketing efforts and develop our brand.
Position will be based between our offices in Anaheim and Los Angeles, CA.
About LA GOLF LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf. LA GOLF built its cult-like following first by re-imagining shafts, which is the engine and transmission of the golf swing, yet none of the big 5 golf companies make their own shafts. In the first year, over a dozen major champions put the shafts in play. Next, LA GOLF launched the most technologically advanced putter in the game. By using an all-carbon construction, a material 5x less dense than solid steel, this allows for a much larger area of forgiveness for off-center hits, mixed with their patented Descending Loft Face technology which features four descending degrees of loft that solve for consistency with launch angles and yields more predictable rolls. Next up, LA GOLF launched its first ball, with a 4-piece proprietary construction that solves for both distance and control. The LA GOLF ball has outperformed the Titleist Pro V1 in several independent tests for backspin, carry, and total distance. In 2025, LA GOLF will launch the most innovative driver ever made, designed in collaboration with Bryson DeChambeau.
LA GOLF was founded by Reed Dickens, the founding CEO of Marucci Sports, where he used a similar playbook to partner with the greatest players in the game to dethrone legacy incumbents Louisville Slugger and Easton.
For more information on LA Golf products, visit LAGOLF.com
Responsibilities and Duties ● Drive organic growth for LA GOLF’s organic social media accounts, primarily Instagram and YouTube ● Build and maintain a content calendar to ensure consistent and timely posts on all relevant social media platforms ● Manage UGC and community engagement on all social channels utilizing the LA GOLF brand voice ● Create, edit, and post engaging content, including graphics and written copy, that drives engagement and conversion ● Analyze data from social media platforms to identify and address areas for improvement ● Collaborate with the marketing team to ensure the social media strategy is integrated with other marketing efforts ● Monitor industry trends and competitors to stay up-to-date on the latest social media developments, industry improvements, best practices and new trends ● Cover events, photoshoots, golf tournaments and office happenings, and capture content for IG Stories ● Brainstorm, concept and pitch content that achieves goals and hits on real-time trends
Qualifications and Skills ● Core competencies: ●
Deep knowledge of social media platforms (including emerging ones) and measurement tools; ability to use analytics to develop and evolve strategy ●
Creative mindset and ability to think outside the box; must be an idea generator ●
Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice ●
Ability to quickly react to trends and create brand-appropriate content on the fly ● Interpersonal: ●
Strong communication skills ●
Ability to manage multiple moving pieces ●
Strong time management and prioritization skills ●
Adaptable to new social platforms and advertising technologies ●
Team-player, hard-working and organized
Additional Preferred Experience and Skills: ●
Must have a minimum of TWO (2) years running social media for a brand. Experience with sports equipment or golf-related companies is a plus ●
Photo and video editing skills ●
Passion for e-commerce, consumer retail and/or digital marketing is also a plus
Hours and Compensation The anticipated base compensation range for this role will be $75K-85K commensurate with experience.
● Job Type: Full-time preferred ● Pay based on prior experience
Benefits & Perks
● Medical, Vision, and Dental Coverage ● 401k program with matching ● An environment of collaboration, high performance & great golf equipment
Note: This job description is not intended to be all-inclusive. The employee may be required to perform other duties as assigned by their supervisor.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law