Director of Marketing

Job Type

Full-time

Description

About CLS Health

At CLS Health, we are redefining healthcare delivery. As Houston's largest physician-owned, physician-led healthcare system, our mission is to provide patient-centered care through innovation and operational excellence. With over 200 providers in 35 locations and 40+ specialties, we're building a scalable healthcare system that empowers physicians and delivers unmatched quality and access for patients.

We are Looking for

CLS Health is seeking a passionate and strategic Director of Marketing to lead our marketing efforts. This role will be instrumental in driving our brand's visibility, enhancing patient engagement, and fostering growth in a competitive healthcare landscape. The ideal candidate will have a proven track record in B2C marketing, particularly within the healthcare industry, and will bring innovative ideas to the table.

Duties/Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive patient acquisition and retention.
• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing to optimize online presence and engagement.
• Conduct thorough market research and competitive analysis to identify trends and opportunities, adapting strategies as needed.
• Manage and mentor the marketing team, fostering a culture of creativity and collaboration while ensuring the team meets performance goals.
• Oversee the marketing budget, ensuring effective allocation of resources and maximizing return on investment (ROI).
• Establish key performance indicators (KPIs) to track the success of marketing campaigns and initiatives, adjusting strategies based on data-driven insights.
• Cultivate relationships with media, partners, and vendors to enhance brand presence and support marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• 7+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the healthcare sector.
• Proven ability to develop and execute successful B2C marketing strategies that drive consumer engagement and growth.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in digital marketing tools, analytics platforms, and marketing automation systems.
• A passion for healthcare and a commitment to improving patient experiences and outcomes.

Benefits:

• 401(k)
• 401(k) matching
• Dental Insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Why Join CLS Health?

• Physician-Led and Owned: Work in a physician-centric environment where clinical decision-making is guided by the needs of your patients, not corporate interests.
• Hybrid Model: Enjoy the best of both worlds with the flexibility of private practice and the support of a corporate environment, including resources for administrative functions, marketing, IT, and HR.
• Work-Life Balance: Benefit from a flexible schedule and work environment designed to support your professional and personal life.
• Innovative Care Delivery: Take advantage of cutting-edge technology, collaborative care teams, and integrated support systems to deliver the highest standard of care.
• Competitive Compensation: Enjoy a competitive salary, robust benefits package, and performance-based incentives.