Marketing Coordinator

Introduction: By the time you finish this job description, you will have a crystal clear picture of whether or not this job is for you beginning with this high-level overview and moving to the details below. Mission Hotels (Powered by Anchor Investments) owns and operates the Top 3 most highly reviewed boutique hotels in Nashville, TN, ( The Russell , The Gallatin , and 506 Lofts ) and is the only hotel company in America to give away the majority of its profits to those experiencing homelessness positioning our team to make an impact both personally and professionally. Job Title: Marketing Coordinator Role Overview: Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while reducing OTA (online travel agency) dependence through creative marketing and authentic community relationships. Before you apply, the following statements should resonate deeply with you: I naturally spot opportunities and take initiative, treating each project as if it were my own business venture. I view challenges as learning opportunities and eagerly dive into new approaches, even if success isn't guaranteed. I bring high energy and positivity to every interaction, building meaningful relationships with team members and partners. I make confident decisions while appreciating the safety net of a supportive team that encourages calculated risks. Innovation excites me, and I thrive when given the freedom to explore creative solutions to complex problems. I balance strategic thinking with hands-on execution, always willing to roll up my sleeves and get into the details. I approach each day with an experimenter's mindset, eager to discover what works and what could work better. I take ownership of my projects while knowing when to seek guidance from experienced team members. I find joy in building and iterating, viewing each task as an opportunity to improve and innovate. I believe in being a faithful steward of all that's entrusted to me and see business as a force for good. We imagine this candidate will deeply resonate with the phrase: "To whom much is given, much is required." and Our corporate Vision "To build America's most generous real estate company, redeeming CRE one team member, experience, and property at a time" Why This Job Is Special : This role is for someone who gets a thrill from building. If you've ever thought "I wish I could try that" while studying another brand's success, this is your chance. We're looking for someone who wants to: Own their marketing budget and make real decisions Experiment constantly and scale what works Bring winning strategies to life in creative ways Build genuine relationships in the Nashville community Learn and grow through hands-on experience Create processes that drive results Make a tangible impact through our mission We don't need someone who wants to follow a rigid playbook. We need someone who: Brings energy and optimism to challenges Takes initiative without waiting for perfect information Gets excited about trying new things Loves to learn and adapt quickly Wants to own their results Key Functions & Daily Responsibilities: While we don't expect mastery in all areas, we're seeking someone with strong digital marketing fundamentals who's eager to grow. The right candidate will show proven ability to learn quickly, take ownership, and develop new skills. PPC Management & Optimization Execute and optimize Google Ads and/or Meta campaigns for ROAS Analyze weekly performance metrics and implement platform adjustments Plan quarterly paid advertising objectives based on seasonal data Social Media Management Direct social media strategy and content calendar Oversee intern team's content creation and posting Track engagement metrics and optimize performance Strategic Partnerships Develop and manage local business partnerships Oversee influencer relationships and deliverables Create and track partnership performance metrics OTA & Channel Management Maintain positive and consistent relationships with OTA representatives Optimize listings across Airbnb, Expedia, and Booking.com Monitor competitive positioning and pricing Email Marketing Create and execute bi-monthly email campaigns Optimize email performance using historical data Manage subscriber growth and segmentation Website Optimization Monitor and improve conversion rates Manage content updates and technical implementations Optimize booking engine experience Team Leadership Conduct regular 1:1s with marketing interns Drive deliverables and performance tracking Lead quarterly development planning Qualifications: 2-5 years digital marketing experience with demonstrated success in at least 2-3 core areas below Core Areas: Paid advertising (Google/Meta) campaign management and optimization Social media strategy and content management Email marketing automation and campaign development Website optimization and analytics Nice to Have: Hospitality industry marketing experience Experience in entrepreneurial/startup environments Basic HTML/CSS and design tool proficiency (Canva) Familiarity with hotel platforms (Revinate, OTAs) Background in building strategic partnerships Advanced analytics and content strategy experience Additional qualifications : Strong data analysis capabilities using Google Analytics and other tools Project management skills with ability to handle multiple priorities Excellence in copywriting with focus on customer journey Demonstrated ability to learn and adapt quickly We value potential and willingness to learn over having all qualifications. Our Values (Non-negotiables): Team > Self: Making decisions for the greater good Aggressive Learning: Constantly growing and improving Drive: Entrepreneurial spirit and ownership mentality Give It Away: Living generously in all we do Relentless Optimism: Believing we will solve challenges with excellent work Fun Matters: Laughter is a good thing and should happen often Work Environment: Based in our beautiful Nashville hotel properties Collaborative, mission-driven team EOS (Entrepreneur Operating System) workplace Freedom to test and implement ideas Chance to shape the future of hospitality in East Nashville Compensation and Benefits: Salary is dependent on experience. The salary range is set to match the expected years of experience Health/Dental/Vision Insurance & HSA contributions Generous PTO and Paid Holidays 1 Philanthropic day per year $2,000 Annual Donation to your charity of choice Cell Phone and Professional Development Allowance Unmatched experience and learning opportunities Our company runs on EOS: That means as a member of this team, you will have leaders who: Give clear directions Make sure you have the necessary tools Act with the greater good in mind Delegate appropriately Take time to understand your role and how you can help the company Make their expectations clear Communicate well Hold effective meetings Meet one-on-one with you bi-weekly or more, if needed Reward and recognize your performance