Bob Evans Foods
Manager - Trade Marketing
Bob Evans Foods, New Albany, OH, United States
Business Unit Overview
For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We're also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio.
In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal - UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing.
Responsibilities
The Trade Marketing Manager role will be accountable for entire omni-channel sales growth for assigned product portfolio. Through delivery of strategic brand initiatives, deployment of trade and category resources, this person will optimize revenue and profit objectives for the Post Refrigerated Retail Business. This role will drive product sales objectives to execution, partnering cross functionally with brand marketing, finance, category management and sales operations to implement our corporate plan through partnership with our field sales teams. The position is a critical link between Retail Sales, Brand Marketing, Category Management and Demand Planning. This role will drive optimization of customer level strategies to develop attainable volume and trade forecasts resulting in an excellent customer and consumer experience. The role requires a person who is an analytical, detail-oriented, strategic thinker who loves to influence business results through developing new sales platforms and go to market strategies. This is a hybrid position working from the corporate office in New Albany, Ohio, three days a week.
For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We're also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio.
In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal - UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing.
Responsibilities
The Trade Marketing Manager role will be accountable for entire omni-channel sales growth for assigned product portfolio. Through delivery of strategic brand initiatives, deployment of trade and category resources, this person will optimize revenue and profit objectives for the Post Refrigerated Retail Business. This role will drive product sales objectives to execution, partnering cross functionally with brand marketing, finance, category management and sales operations to implement our corporate plan through partnership with our field sales teams. The position is a critical link between Retail Sales, Brand Marketing, Category Management and Demand Planning. This role will drive optimization of customer level strategies to develop attainable volume and trade forecasts resulting in an excellent customer and consumer experience. The role requires a person who is an analytical, detail-oriented, strategic thinker who loves to influence business results through developing new sales platforms and go to market strategies. This is a hybrid position working from the corporate office in New Albany, Ohio, three days a week.
- Develop, innovate, and manage go to market sales and trade strategy focusing on Consumer, Category, Competitor, Company and Customer objectives.
- Collaborate cross-functionally with Marketing, Category Management, Finance and Demand Planning to commercialize new products and drive revenue.
- Drive brand initiatives, merchandising strategies, and distribution priorities for Retail Sales Team.
- Develop the 4P's (Product, Price, Promotion, Placement) review process focusing on sales strategy and promotional analysis.
- Build and execute customer specific programs that align with brand objectives to drive retail activities in support of the company's growth and profit objectives.
- Drive the field sales execution of new product launches and existing product reviews, support daily sales. team imperatives, and overall customer strategy and performance.
- Manage, develop, and deliver effective Ad Hoc reporting on strategic sales initiatives.
- Tactical and strategic partner in field sales business plan development.
- Serve as "on-call" internal and external go to resource for assigned product portfolio.
- Develop, manage, and optimize promotional plan for all trade related activities.
- Identify opportunities with qualitative and quantitative data, drive concept to commercialization.
- Demonstrate consistent thought innovation by driving strategic cross-functional projects.
- Develop, identify and implement recommendations for improved process productivity.
- Bachelor's Degree, or equivalent education, training, and/ or experience in Business Analytics, Finance, Marketing, Supply Chain, or related field required.
- 3-5 years' experience in sales, trade marketing or finance.
- Must be able to utilize Excel with a high level of skill.
- Extensive knowledge and experience with IRI and/or AC Nielsen syndicated data, Consumer Panel data.
- Must have knowledge and experience with sales orders and sales promotion.
- Demantra Predictive Trade Planning experience preferred.
- Leverage Excel experience to improve business analyses and improve speed to insight.