Education Marketing Manager

Job ID: 25-06704 Job Title: Education Marketing Manager
Location: San Jose, CA 95132 (Hybrid)
Duration: 6 months
Contract Type: W2 only
Pay Rate: $77.93/Hour

Duties:

• We are seeking a dynamic and experienced contractor to step in as a Marketing Manager, Education.
• This role is pivotal in driving client's marketing initiatives within the Education sector, focusing on both direct and indirect channels.
• You will be instrumental in executing the tactical aspects of the job, ensuring seamless continuity and performance enhancement of our integrated marketing strategies.

Key Responsibilities:

• Channel Collaboration: Partner with channel partners to create and execute to-channel and through-channel marketing programs aimed at increasing client's presence and driving revenue in the education sector.
• Budget Management: Prepare budget proposals, manage vendor payments, and oversee finance processes to ensure smooth financial operations.
• Customization & Execution: Tailor central marketing campaigns and messaging for the education market and execute these customizations efficiently.
• Engagement & Support: Maintain regular communication and support for priority channel partners and client's channel account managers.
• Communication Delivery: Craft and disseminate communications about client's education solutions, including newsletters and events.
• Cross-Functional Collaboration: Work with cross-functional teams to develop and analyze marketing programs that align with business goals, providing thorough pre and post-analysis and reporting.
• Market Analysis: Analyze market trends, competitive landscape, and partner performance to identify growth opportunities and optimize marketing strategies.
• Metrics & Reporting: Develop metrics to track and report on the performance of channel marketing initiatives and education revenue share.
• Expert Consultation: Serve as a subject matter expert on the Public Sector market, providing insights and recommendations to enhance client's market position.

Required Skills:

• Proven success in education marketing, with experience targeting IT decision-makers preferred.
• Strong track record in designing and executing digital marketing programs and events.
• Ability to anticipate challenges and present timely, effective solutions.
• Proficiency in managing multiple projects and prioritizing impactful work.
• Excellent communication and presentation skills.
• Curiosity and adaptability to learn and evolve in the role.
• Ability to drive ideas and projects across the organization, fostering collaboration and growth.

Preferred Skills:

• Familiarity with CRM and PRM tools (e.g., Salesforce, Impartner) and related marketing software (Adobe Creative Suite, Google Workspace).
• Understanding of the education technology landscape to develop targeted marketing strategies.
• Strong copywriting and design skills for agile execution.

Education: BA/BS degree or equivalent work experience.