TVH Parts Holding NV
Segment Marketing Specialist (Americas)
TVH Parts Holding NV, Olathe, KS, United States
Segment Marketing Specialist
Full-time | Marketing | Location - Olathe, KS 66062
We are seeking a dynamic Segment Marketing Specialist to lead targeted marketing initiatives and craft compelling content tailored to specific customer segments. In this role, you will work at the intersection of the Center of Excellence (CoE) for Segment Marketing and New Customer Acquisition, ensuring regional execution aligns with broader marketing strategies. Your efforts will focus on creating impactful campaigns that resonate with customers and guide them seamlessly through the entire "lead-to-loyal" journey. If you are passionate about creating data-driven marketing strategies and engaging customer experiences, we'd love to hear from you!
YOUR ROLE AND RESPONSIBILITIES
You'll deliver short and long term projects that support the business strategy. This will involve:
We're looking for someone who can come up with simple solutions to complex problems. To join us you need:
You'll be part of a people-centric culture, where your well-being matters. Our comprehensive package offers standard benefits such as medical, dental, and vision, plus unique benefits such as our onsite health clinic and our incredible dollar for dollar 401(k) match up to 6%. At our HQ, there's an on-site preschool, restaurant and where you can get active or enjoy our regular team get-togethers.
We also offer:
PEOPLE ARE AT OUR HEART
TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.
ABOUT TVH
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.
TVH is an Equal Opportunity Employer. TVH will not discriminate against applicants based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, genetic information, or because they are an individual with a disability or a person 40 years old or older.
Apply Now!
Questions?
Haily Park
Haily.park@tvh.com
Full-time | Marketing | Location - Olathe, KS 66062
We are seeking a dynamic Segment Marketing Specialist to lead targeted marketing initiatives and craft compelling content tailored to specific customer segments. In this role, you will work at the intersection of the Center of Excellence (CoE) for Segment Marketing and New Customer Acquisition, ensuring regional execution aligns with broader marketing strategies. Your efforts will focus on creating impactful campaigns that resonate with customers and guide them seamlessly through the entire "lead-to-loyal" journey. If you are passionate about creating data-driven marketing strategies and engaging customer experiences, we'd love to hear from you!
YOUR ROLE AND RESPONSIBILITIES
You'll deliver short and long term projects that support the business strategy. This will involve:
- Execute Center of Excellence (CoE) strategies for targeted customer segments, ensuring alignment with both CoE and regional objectives.
- Develop and implement content and campaigns that address every stage of the customer journey, customized for local market needs.
- Leverage data-driven insights to continuously refine strategies, enhance engagement, and optimize conversion rates.
- Act as the primary liaison between CoE, marketing teams, and customer acquisition, ensuring seamless alignment and collaboration.
We're looking for someone who can come up with simple solutions to complex problems. To join us you need:
- Minimum 2 years of specialized experience in digital marketing, with a strong focus on customer segmentation and audience analysis.
- Proven expertise in leveraging advanced marketing automation tools to build precise segments and execute campaigns effectively.
- Extensive experience in developing targeted content and executing campaigns within multi-channel digital ecosystems, tailored to specific audience segments.
- Strong analytical skills with a demonstrated ability to drive performance optimization and ROI through data-driven insights.
- Proven ability to collaborate across teams, ensuring the seamless adaptation of central strategies to local markets.
- Exceptional communication skills, capable of engaging with diverse stakeholders, including executive leadership and cross-functional teams.
- Ability to manage dotted-line relationships and influence without direct authority.
- Excellent stakeholder management skills, particularly with e-commerce, marketing, and commercial teams.
- Demonstrates intermediate proficiency in Microsoft Word, Excel, and PowerPoint and Google Suite (Mail, Calendar, Hangouts, Sheets, Drive).
You'll be part of a people-centric culture, where your well-being matters. Our comprehensive package offers standard benefits such as medical, dental, and vision, plus unique benefits such as our onsite health clinic and our incredible dollar for dollar 401(k) match up to 6%. At our HQ, there's an on-site preschool, restaurant and where you can get active or enjoy our regular team get-togethers.
We also offer:
- Hybrid work schedule
- Opportunities for professional development, including access to LinkedIn Learning and many in-house/external training courses
PEOPLE ARE AT OUR HEART
TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.
ABOUT TVH
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.
TVH is an Equal Opportunity Employer. TVH will not discriminate against applicants based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, genetic information, or because they are an individual with a disability or a person 40 years old or older.
Apply Now!
Questions?
Haily Park
Haily.park@tvh.com