Marketing Specialist

Description

Come Join Our Fine Fettle Family!

About the Company:

Fine Fettle is a leading cannabis retailer and wholesaler committed to delivering top-quality products and an exceptional customer experience. With operations across Connecticut, Georgia, Massachusetts, and Rhode Island, our mission is to create comfort in cannabis while enabling customers and patients to realize cannabis' full potential to improve their lives. We're on the lookout for a talented Marketing Specialist to help elevate our brand and drive growth. If you're passionate about marketing, creative, and thrive in a fast-paced environment, we'd love to meet you!

Key Responsibilities:

Campaign Development & Management

• Assist in the development and execution of digital marketing campaigns, ensuring alignment with our brand voice to promote products and build brand awareness.
• Develop and manage customer communications, including email campaigns, newsletters, and customer service messaging.
• Analyze and report on marketing campaign performance, making data-driven adjustments to optimize results.

Website Management

• Help maintain and update website content, ensuring accurate and current product information.
• Collaborate with the web development team to test and implement digital assets, ensuring a seamless user experience across platforms.

Calendar & Promotion Coordination

• Set up and manage promotions, utilizing internal tools to ensure proper platform implementation.
• This is a loyalty-heavy role, focusing on managing our loyalty program, building strategic promotions, and conducting regular audits to ensure optimal performance.

Cross-Functional Collaboration

• Work closely with creative, retail, and other teams to design, develop, and execute comprehensive marketing campaigns across email and digital channels

Performance Analysis & Optimization

• Regularly analyze and report on campaign performance using tools such as Google Analytics
• Monitor KPIs and provide actionable insights to optimize ROI and improve customer engagement.

Customer Communications & Segmentation

• Execute and optimize segmentation strategies to personalize marketing efforts and enhance customer engagement.

Market Research

• Conduct research and stay updated on industry trends and competitor activities to inform and improve marketing strategies. Experience with marketing research tools such as BDSA is a plus.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing, brand management, or a related role, preferably within a small business environment.
• Strong understanding of digital marketing, social media, and advertising
• Experience with industry-standard platforms like Google Analytics, CRM systems, and project management tools such as Asana.
• Experience with Parabola a plus.
• Proficiency in Excel and marketing tools including marketing data analysis. Experience with cannabis platforms such as AlpineIQ & Leafly is a bonus.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects and meet deadlines.
• Strong written and verbal communication skills.
• Ability to collaborate effectively in a fast-paced, cross-functional environment.
• Creative problem solver with a passion for the cannabis industry and eagerness to stay informed about industry trends.

What We Offer:

• Competitive salary and benefit packages.
• Hybrid Position: Report to Hartford Office Location 2 work days per week & 3 work days remote.
• Opportunities for growth and development within the dynamic cannabis industry.
• Collaborative, supportive, and funwork environment.

If you're ready to join a collaborative, and fun marketing team pushing boundaries in the cannabis industry, apply today!