Digital Marketing, Blogging & Social Media Intern - Maryland
Headfirst Summer Camps, Bethesda, MD, United States
The Position
The Digital Marketing, Blogging & Social Media Intern, aka “The Blogger,” works on-site daily at one of our award-winning Headfirst Summer Camps locations. The Blogger is responsible for packaging and promoting the camp experience to enrolled families via a camp blog and various social media channels that are updated throughout the day with photos, videos, and captions to give families insight and visibility into their camper’s activities. A successful team member will possess excellent communication skills and the attention to detail necessary to create exceptional work products representative of the Headfirst Companies’ brand.
. Camper ages: 3-12 years old
Activities include: art, story time, sports, music, moon bounce, playground, STEM, aquatics, court and field sports, team building, snack, lunch, group games
Schedule:
- In-season: (late June through August): 8:00 am – 3:00 pm Monday – Friday
- One day of pre-camp training takes place at Headfirst Headquarters in Washington, DC in June
Compensation: $15.65/hr
What You'll Do
What You’ll Do:
- Bring Our Brand to Life
- Become a brand master of Headfirst Companies and Headfirst Summer Camps
- Collect content on day-to-day activities while adhering to proper safety, privacy, and photography policies to give parents and families insight into the camp day and activities
- Upload posts to the blog site and Headfirst social media channels while creating captions and content for posts
- Capture the diversity of campers and programming activities on the blog and in social media posts
- Provide insight for enrolled families on programs, policies, and procedures through the blog
- Develop Your Brand Skills
- Create varied forms of social media content – both written and multimedia – to engage enrolled and prospective camp families, as well as other stakeholders and online audiences
- Adhere to Headfirst Summer Camp brand guidelines while creating original content utilizing premade branded elements
- Assist in the development of print and online marketing materials as needed
- Express Headfirst Companies ethos, mission, and brand through consistent and compelling content updates
- Handle the Curveballs
- Be open-minded and willing to get out from behind the camera especially when camper emotional or physical safety, or development is at stake
- Take on additional responsibilities & tasks as identified or requested by Headfirst leadership
- Represent Headfirst for Families & Facility Partners
- Represent the Headfirst brand daily to families at carpool and school facility partners and guests throughout the summer by being enthusiastic, hands-on, and in uniform
- Actively participate in our efforts to take care of our camp facility and community
- Be an Active Member of the Camp Team
- Arrive on time, communicate schedule changes promptly, be a loyal and consistent team member who shows up for the campers and your team
- Execute morning and afternoon carpool as a key player, welcoming each family to camp by name with fantastic dance moves and coordinated carpool procedures
- Participate in weekly post-camp meetings with your fellow interns at other camp locations to trade feedback and best practices.
About You
About You: Currently enrolled at an accredited undergraduate institution.
- Experience:
- Majors in business, communications, English, marketing, photography, and public relations viewed favorably.
- Experience working in Canva, Photoshop, and Premiere Rush (or an equivalent video editing software) preferred
- Experience with photography/videography with a DSLR camera preferred
- Proficiency in social media, including Instagram, Facebook, and Twitter.
- Demonstrated verbal and written communication skills.
- Must be able to:
- Work around small children including, sitting, standing, running, and climbing stairs for the full day.
- Work in hot and outdoor environments while actively supervising campers and participating in dynamic activities for extended periods of time.
- Lift and carry up to 30 pounds occasionally.
- Committed to adhering to Cell-Phone Free policy, powering down and putting away cell phones in a locked pouch for the duration of your shift.