Channel Marketing Associate

Channel Marketing AssociateApply to this job Location pin icon Burlingame, CA Apply to this job Meta Reality Labs is looking for a Channel Marketing Associate to take on the role of Channel Marketing Associate for North American 3rd party retail. This exciting and important role will be responsible for driving our channel marketing execution and coordinating channel activities in partnership with Channel Marketing Management and Channel leadership. The associate should have experience with North American retail partners like Best Buy, Walmart, Target, Amazon and regional partners like B&H Photo and NewEgg. The role will report into the Head of Channel Marketing for VR or Portal lines of business. This Channel Marketing Associate will be responsible for executing channel plans for Reality Labs products like Quest and Portal. The associate will deliver plans that stay within retail/channel marketing budgets, while executing experiential programs, customer acquisition and retention, and measurement while continually improving our tool set and processes to meet our goals. You should have experience in prioritizing workload effectively, successfully managing their own time and stakeholders, to achieve your goals.Channel Marketing Associate ResponsibilitiesExecute go to market North American retail channel marketing strategy in concert with our Metaverse & Ray Ban Meta and Product Marketing teams. Focus on building programs that optimize awareness, trial and conversion and retention of our products.Execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs.Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals.Oversight of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics.Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Facebook strategy.Always be innovating and partnering. Identify new channel marketing opportunities in NA and in partnership with other Meta Reality Labs geographic leaders and position these opportunities for review to drive to a decision.Coordinate and manage marketing brand assets and deliver those asset requests on time to our creative teams, while following up and executing/delivering those brand assets to our NA retail partners.Deliver and receive candid feedback on both sales/marketing metrics and personal performance.Minimum Qualifications3+ years experience in a Retail Channel Marketing role and experience with a consumer technology brand.3+ years experience in execution across online and traditional retail channels.3+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples.Knowledge of how retailer partners like Best Buy, Walmart, Amazon and Target measure and manage their businesses. Gross Margin Return on Investment (GMROI), inventory turns, etc.Presentation skills.Bachelor's degree in Business, Marketing, or Economics.For those who live in or expect to work from California if hired for this position, please click here for additional information. LocationsUse ctrl + scroll to zoom the mapZoom inZoom outRecenterData Center About MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. $96,000/year to $143,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here . Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com .