Robert Half is hiring: Product Marketing Manager in San Mateo

Our FinTech client is looking for a Product Marketing Manager to join their team 40hr/wk, hybrid 3 days in Foster City, California. In this role, you will have a strategic influence on our product marketing strategy, contributing to the success of our finance operations solutions.

Responsibilities:

Customer Insights, Product launches & Go-to-Market (GTM):

·       Maintain a deep comprehension of target customers characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research.

·       Collaborate closely with the product management team to gain a deep understanding of product roadmap and act as the voice of the customer.

·       Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.

·       Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.

·       Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.

Messaging and Positioning:

·       Utilize your in-depth understanding of our Buyer Persona's needs and competitive landscape to create a compelling narrative for our products

·       Craft persuasive positioning and messaging that effectively communicate our unique value propositions and differentiate our offerings in the market.

·       Work closely with marketing teams to ensure the success of top-of-funnel initiatives - demand generation, content marketing, events, webinars, and PR

Sales Enablement:

·       Develop and deliver sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.

·       5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.

·       10+ years of total experience

·       Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks.

·       Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.

·       Deep customer empathy to influence product and marketing efforts

·       Critical thinking skills and a curious mindset for business and market analysis.

·       Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.

·       Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.

·       Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating.