Director, Social Media Job at Advanced Micro Devices in Austin

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences – the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world’s most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.

The Role

This leadership position focuses on shaping AMD’s global social and paid media strategies, driving engagement and delivering measurable results for a multi-billion-dollar company. Collaborating with cross-functional teams across communications, marketing, sales, and business units, this role is pivotal in advancing AMD’s brand leadership in high-performance computing. The Director oversees a team of in-house social and paid media managers, along with external agency resources, fostering innovation and excellence in media strategy and execution. This position offers the opportunity to create impactful programs that connect with diverse audiences, leveraging cutting-edge tools and industry trends.

The Person

Success in this role requires a strategic and collaborative mindset, with the ability to manage complex projects and influence stakeholders across a global organization. Ideal candidates are creative, data-driven problem-solvers who excel at balancing analytical rigor with innovative thinking. Strong leadership, interpersonal, and communication skills are essential for guiding teams, presenting to senior leadership, and fostering alignment across diverse groups. A passion for technology and a forward-thinking approach to leveraging media trends are key traits for this position.

Key Responsibilities

• Develop and implement a comprehensive global social media strategy to strengthen the AMD brand and drive meaningful engagement.
• Lead the planning, execution, and optimization of global paid media strategies, ensuring alignment with AMD’s business objectives and efficient use of resources.
• Oversee social and paid media budgets, maximizing value and ROI while consolidating efforts with the global agency of record.
• Establish KPIs and reporting mechanisms, providing actionable insights and regular updates to executive leadership.
• Manage governance and best practices for social media use, including reputation management, crisis response, and influencer engagement.
• Drive alignment between owned, earned, and paid media strategies, fostering innovation and process improvements.
• Lead cross-functional training initiatives to enhance media strategy knowledge across teams and executive leadership.

Preferred Experience

• Expertise in developing and executing global media strategies in a complex, matrixed organization, ideally within the technology sector.
• Demonstrated success in social media content strategy, paid media planning, and audience engagement across major platforms.
• Strong knowledge of digital marketing trends, analytics tools, and AI-driven technologies for media and content optimization.
• Experience managing agency relationships and leading diverse teams across global markets.
• Ability to analyze data to inform decision-making and provide evidence-based recommendations.
• Exceptional project management and organizational skills with a focus on delivering measurable results.

Academic Credentials

• A degree in business, marketing, or a related field is preferred.

Location

• Austin, TX (Hybrid)