Anthropic
Growth Marketing Lead
Anthropic, San Francisco, California, United States, 94199
About the role: We are looking for an experienced Growth Marketing Lead to own and scale our growth marketing efforts across Claude models and products. As a foundational member of the team, you'll establish our digital marketing strategy, build high-performing teams, and drive measurable growth across existing channels while validating and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution skills, bringing deep B2C and B2B expertise to help us drive rapid growth in a fast-paced environment.
Responsibilities:
Lead, hire, and develop high-performing teams across paid acquisition, lifecycle marketing, content, SEO, influencer marketing, affiliates, and other growth initiatives Define and execute our foundational growth marketing strategy, driving top of funnel acquisition with positive ROI while growing consumer mindshare and brand awareness Test new channels to validate potential for significant growth, and scale validated channels into mature acquisition motions Lead execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results Establish and scale our attribution model, marketing technology stack, and automation infrastructure Partner with product, engineering and design teams to execute on shared opportunities and maintain a seamless user experience Own the user acquisition journey end-to-end across our web and app surfaces, creating a holistic experience that delights users at every step You may be a good fit if you:
Have 10+ years of digital marketing experience, building a growth marketing function from the ground up inside of high-growth B2C and B2B software companies. This includes leading growth marketing for B2B software products with a strong PLG motion Developed and scaled a high-performing team of digital and growth marketers. Comfortable operating as both a strategic leader and hands-on practitioner in a fast-paced environment Have a track record of successfully scaling channels, with deep experience across a portfolio of channels including paid search, paid social, content, mobile, SEO, lifecycle, influencer, affiliate, and others Have strong proficiency in leveraging data for decision making, while being fluent in A/B testing, conversion optimization, and advanced attribution and measurement methodologies Possess excellent communication and leadership skills to effectively engage with cross-functional stakeholders and senior leaders
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Lead, hire, and develop high-performing teams across paid acquisition, lifecycle marketing, content, SEO, influencer marketing, affiliates, and other growth initiatives Define and execute our foundational growth marketing strategy, driving top of funnel acquisition with positive ROI while growing consumer mindshare and brand awareness Test new channels to validate potential for significant growth, and scale validated channels into mature acquisition motions Lead execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results Establish and scale our attribution model, marketing technology stack, and automation infrastructure Partner with product, engineering and design teams to execute on shared opportunities and maintain a seamless user experience Own the user acquisition journey end-to-end across our web and app surfaces, creating a holistic experience that delights users at every step You may be a good fit if you:
Have 10+ years of digital marketing experience, building a growth marketing function from the ground up inside of high-growth B2C and B2B software companies. This includes leading growth marketing for B2B software products with a strong PLG motion Developed and scaled a high-performing team of digital and growth marketers. Comfortable operating as both a strategic leader and hands-on practitioner in a fast-paced environment Have a track record of successfully scaling channels, with deep experience across a portfolio of channels including paid search, paid social, content, mobile, SEO, lifecycle, influencer, affiliate, and others Have strong proficiency in leveraging data for decision making, while being fluent in A/B testing, conversion optimization, and advanced attribution and measurement methodologies Possess excellent communication and leadership skills to effectively engage with cross-functional stakeholders and senior leaders
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