Publicisgroupe
Analyst, Programmatic Media
Publicisgroupe, Chicago, Illinois, United States, 60290
Company description
Check out the role overview below If you are confident you have got the right skills and experience, apply today.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation. This is a junior-level role requiring 1+ years of experience in programmatic or social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.
Responsibilities
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers. Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle. Maintain and organize campaign-specific materials in team’s shared document repository. Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns. Assist in the development of client-facing campaign performance reports. Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities. Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch. Traffic campaign tags into ad exchange environments. Run the campaign QA process to ensure accurate campaign implementation, pacing and performance. Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable. Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.
Qualifications
Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent. 1+ years of experience within programmatic or paid social. Understanding of traditional and interactive media planning elements. Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting. Strong analytics, organizational, and communication skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
Compensation Range
$49,305- $65,415 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
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Check out the role overview below If you are confident you have got the right skills and experience, apply today.
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation. This is a junior-level role requiring 1+ years of experience in programmatic or social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.
Responsibilities
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers. Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle. Maintain and organize campaign-specific materials in team’s shared document repository. Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns. Assist in the development of client-facing campaign performance reports. Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities. Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch. Traffic campaign tags into ad exchange environments. Run the campaign QA process to ensure accurate campaign implementation, pacing and performance. Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable. Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.
Qualifications
Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent. 1+ years of experience within programmatic or paid social. Understanding of traditional and interactive media planning elements. Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting. Strong analytics, organizational, and communication skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
Compensation Range
$49,305- $65,415 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
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