Boys Lie
Job Description
Job Description
Job Title: Associate Designer
Position Overview:
The Associate Designer will contribute to the creative development and execution of brand-focused designs, ensuring alignment with seasonal campaigns and the brand’s aesthetic. This role involves a mix of concept creation, design execution, collaboration, and trend analysis, with a focus on maintaining high-quality and production-ready designs.
Key Responsibilities:
1. Concept Development
- Review mood boards, sketches, and design concepts to reflect the brand's identity.
- Design with a focus on seasonal campaigns and the brand’s aesthetic.
2. Design Execution
- Create original graphics, seamless patterns, and apparel/accessory designs using tools like Adobe Illustrator, Photoshop, and CAD.
- Design core brand staples such as T-shirts, hoodies, sweatpants, jackets, sneakers, and hats.
- Manage SKU plans, ensuring alignment with sales and business needs.
- Oversee the development calendar to deliver samples on time.
- Develop detailed tech packs and collaborate with production partners (domestic and overseas).
- Update production/development WIP with changes as needed.
3. Collaboration
- Work closely with production teams to ensure designs are manufacturable and meet quality and pricing standards.
- Partner with marketing teams to create promotional materials and ensure cohesive visual campaigns.
- Collaborate with social media and branding teams for consistency across all platforms.
4. Trend Forecasting
- Stay informed about trends in fashion, pop culture, art, and music relevant to streetwear.
- Attend trade shows, fashion events, and cultural exhibitions for inspiration.
- Monitor competitors and analyze market trends to maintain a competitive edge.
5. Prototyping and Feedback
- Assist in sample production oversight, reviewing prototypes for fit, fabric, and functionality.
- Gather feedback from internal teams and adjust designs accordingly.
- Ensure final designs meet brand guidelines and production timelines.
Qualifications:
- 4+ years of experience in apparel graphic design.
- Degree in fashion design (preferred).
- Experience in multiple categories, including women’s contemporary apparel and accessories.
- Strong organizational and communication skills.
- Understanding of the seasonal development process, including SKU planning, assorting, and merchandising.
- Self-starter with the ability to multitask and pivot to meet deadlines.
- Proficiency in Adobe Illustrator, Photoshop, and CAD software.
Benefits:
- Competitive salary
- Full benefits package including Medical, Dental, Vision plans
- 401K with Employer contribution
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