Bacardi-Martini
Bacardi-Martini is hiring: Senior Director, Creative Development - Patron in New
Bacardi-Martini, New York, NY, United States, 10261
With our Consumer at the heart, your key focus will be to:
- Lead and deliver global communications strategy, plan, and marketing material
- Lead the development of the connections plan with the integrated agency teams
- Lead development and production on all brand advertising and campaigns
- Lead the development of all comms toolkits/assets, guidelines for the brand to be flawlessly executed across all channels
- Lead the development and execution of brand social and digital strategy, programming across multiple channels and agencies and working with markets and cross functions brand team to deliver quarterly social/digital content calendar in line with publishing best practices
- Establish brand and campaign KPI’s in collaboration with SIA team, delivering measurement reports on a quarterly basis and post campaigns in-depth analysis
- Responsible for marketing budget, keeping finance tracker up and being accountable on all finance
- Responsible for all timelines and budgets whilst ensuring assets are delivered to a consistently high standard
- Embed new brand positioning, platform, and campaign across top BMC’s
Deliverables
- Global Connections Strategy
- All Creative Comms Briefing
- All internal comms marketing documents, films, and presentations of comms plans
- Global Campaign Creative, Guidelines and Toolkits
- Quarterly Social Toolkits
- Measurement Framework & Bi-Annual Media Review
Stakeholder Management
- GLOBAL: Work closely with the Global Brand VP, Coms VP, Brand Director, and global Marketing Team to create the global communication objectives/strategy and programming
- MARKETS: Establish strong partnership and relationship with regional and local marketing teams to assist and deliver on their needs, gathering their inputs and collaborating on all marketing materials and programming throughout the process. Establish a process to build an ongoing communications framework with markets to share status and progress and deliver key presentations, toolkits, and guidelines.
- CROSS FUNCTION: Build a strong collaboration with cross-functional teams from SIA, Finance, Legal, PR & Influence, Media to Customer Marketing
- ORGANISATION: Deliver and/or assist in delivering key internal material needs and presentations for milestone planning sessions. Produce succinct and clear presentations and marketing reels for Board Meetings, IAP, Distributor Conferences.
- CULTURE: Establish a collaborative and transparent culture. Be consistent, proactive, and embed the company’s 3 F’s principles.
Agency Management
- Deliver annual agency scope of work in partnership with procurement lead
- Lead agency relationships and IAT
- Daily liaison with agency network to deliver marketing programs through influencers, content, and media across channels
- Day-to-day lead of the agency teams on all aspects of production and creative feedback
- Motivate and inspire agency partners
- Liaise with EG+ on all assets management
- Work with Meta, Google, Snapchat, Spotify, and other tech/social partners on connections planning, update markets on trends, insights, and new functionalities, and stay up to date with industry changes and best practices
- Establish agency social community management process with daily sweep and coordinate with relevant team member in market on consumer marketing queries coming from social and .com
- Collaborate with PR team and agency to identify influencers, content partners, and outreach models
Compliance
- Build a deep understanding of priority markets: media channel/content restrictions by market, and deliver specific Dark Market compliance markets
- Coordinate with CSR, Legal, and Agency on approvals of all marketing materials
- Review & ensure all content complies with Alcohol rules and regulations
- Manage assets library and maintain up-to-date asset records. Track asset buyouts ensuring all assets in use are covered within usage rights.