Marketing Manager Job at Tara Investments in Nashville

Job Description

Position: Marketing Manager

Property: Tara of the Gulch - Canopy by Hilton and Homewood Suites Hotels

Reports to: Area Director of Sales

Job Overview

As a Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and maximize revenue for our hotel. You will lead a team of marketing professionals to execute marketing campaigns, analyze market trends, and optimize marketing efforts to achieve key performance indicators (KPIs).

Duties and Responsibilities

Your responsibilities are diverse in nature and include, but are not limited to:

• Strategy Development:
  • Develop and execute comprehensive marketing strategies aligned with the hotel's overall business objectives.
  • Conduct market research and analysis to identify target audiences, competitive landscapes, and emerging trends.
  • Create and implement innovative marketing campaigns across various channels (digital, social media, print, email, etc.) to attract new customers and retain existing ones.
• Brand Management:
  • Oversee brand management activities, ensuring consistent messaging and brand identity across all marketing materials and channels.
  • Develop and maintain strong brand partnerships and collaborations to enhance brand visibility.
• Digital Marketing:
  • Lead digital marketing efforts, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Serve as bridge between hotel team and 3rd party marketing team
  • Monitor and analyze website traffic, conversion rates, and other key metrics to optimize digital marketing performance.
• Public Relations:
  • Manage public relations activities, including media relations, crisis communication, and community outreach.
  • Build and maintain strong relationships with local media, industry influencers, and community organizations.
• Team Management:
  • Lead and mentor a team of marketing professionals, providing guidance, training, and support.
  • Recruit, hire, and onboard new team members as needed.
• Budget Management:
  • Develop and manage the marketing budget, ensuring efficient allocation of funds.
  • Track and analyze marketing expenses to optimize ROI.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably in the hospitality industry.
• Strong understanding of marketing principles, including branding, advertising, public relations, and digital marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent analytical and problem-solving skills.
• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools and analytics software.

Additional Skills (Preferred)

• Experience with hotel property management systems (PMS) and revenue management systems (RMS).
• Knowledge of hospitality industry trends and best practices.
• Certification in digital marketing or a related field.