Public Relations Specialist

Focused on labor and employment law since 1958, Jackson Lewis P.C.'s 950+ attorneys located in major cities nationwide consistently identify and respond to new ways workplace law intersects business. We help employers develop proactive strategies, strong policies and business-oriented solutions to cultivate high-functioning workforces that are engaged, stable and diverse, and share our clients' goals to emphasize inclusivity and respect for the contribution of every employee.

The Firm is ranked in the First Tier nationally in the category of Labor and Employment Litigation, as well as in both Employment Law and Labor Law on behalf of Management, in the U.S. News - Best Lawyers® "Best Law Firms".

Job Summary:

Jackson Lewis seeks a dynamic Public Relations Specialist to drive innovative communications and brand engagement across digital platforms in support of the firm's public relations and social media strategies. Reporting to the Public Relations Manager, this role will manage and enhance the firm's presence across multiple social media platforms, empowering the firm's attorneys and professionals to maximize their online presence. The Public Relations Specialist is crucial in promoting the firm's initiatives, culture and successes through engaging and innovative social media and traditional public relations campaigns.

The ideal candidate will possess excellent writing and communications skills, a keen understanding of media dynamics, and the ability to build and maintain strong relationships with journalists and influencers.

Duties and Responsibilities:

• Collaborates with the Communications team on the development and implementation of external-facing communications plans to promote the firm's services, achievements and values.
• Manages the firm's social media accounts ensuring consistent branding and messaging; create and maintain a comprehensive content calendar.
• Ideates and produces engaging multimedia content, including videos, graphics, animations and testimonial videos aligned with the firm's visual brand and collaborates with in-house creative team on integrated campaigns.
• Serves as a trusted partner throughout the entire public relations cycle: Liaises with attorney and business leaders to identify story opportunities, draft and pitch press releases and story ideas, coordinate interview opportunities with the media, draft briefing notes for attorney interviewees, facilitate interviews and track coverage.
• Nurtures strong relationships with internal attorney stakeholders, the firm's social media audience, and key reporters across business, legal and other trade press.
• Creates media pitches and executes ideas that position the firm's attorneys as thought leaders through bylined article placement, social media tactics, media interviews and speaking engagements.
• Partners with the Events team to pitch major events to the media and promote them on social media.
• Under the guidance of the firm's Public Relations Manager, evaluates media opportunities for potential client conflicts and work to secure the appropriate clearances for media engagement.
• Tracks and analyzes performance metrics for media mentions, social media and marketing initiatives; produces monthly analytics reports to measure efficacy of campaigns and proactively identifies opportunities to increase SEO, engagement and reach.
• Creates and delivers training materials for attorneys on external communication best practices.
• Regularly attends industry webinars and research best practices to contribute ideas and insight for new initiatives across external communications initiatives.
• Works on special projects as assigned.

Skills and Educational Requirements:

• Bachelor's degree required in communications, public relations, journalism, graphic design, English or a related field.
• 3+ years of experience managing external and digital communications for a professional services firm or corporate environment, preferably in the legal or B2B sector.
• An eye for design and a strong understanding of social media platforms and analytics tools (e.g., Hootsuite, LinkedIn® Campaign Manager, Sprout Social or native analytics), combined with the ability to master new tools quickly.
• Skilled in Microsoft Office applications including SharePoint and Teams; experience with Cision, Meltwater, Smartsheet, Canva and Camtasia preferred.
• Proven experience in video production and editing, using tools like Adobe Premiere, Final Cut Pro or similar software.
• Superior writing, grammar, editing and proofreading skills with expertise in Associated Press writing style; ability to effectively communicate information and ideas in written and verbal format and adapt communication style and tone to relevant audiences.
• Ability to work independently with a positive, entrepreneurial, problem-solving attitude; ability to meet competing deadlines and shift priorities as needed.
• Impeccable attention to detail, with strong analytical and problem-solving skills.
• Confident, dynamic personality and a willingness to build relationships and collaborate across the broader business services teams.
• Comfortable working in a fast-changing environment and navigating ambiguity with confidence and creativity.

For New York City, the expected salary range for this position is between $43.40 and $48.20 per hour. The actual compensation will be determined based on experience and other factors permitted by law.

Jackson Lewis understands that embracing our differences makes us a stronger, better firm. We appreciate the importance of having a workforce that reflects the various communities in which we work, and we strive to create an inclusive environment where diverse employees want to work and where they can flourish professionally. In furtherance of our culture, all qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristics protected by law.