Marketing Director

About UsAt Green Drop Garage, were not just fixing cars; were driving change. As a pioneering eco-conscious auto shop, we provide stellar repair and maintenance services while promoting sustainable practices. With a mission to deliver stress-free car care, were building something specialand we need a marketing superstar to help us tell our story.About the RoleAs our Marketing Director, you'll be the creative force behind our marketing efforts, turning great ideas into action and measurable results! Your mission: craft and execute strategies that boost traffic, win and keep customers, expand our membership community, and grow our fleet accounts. Working hand-in-hand with our leadership team, you'll ensure our message is spot-on and our shops are buzzing with happy customers. Your innovative, data-driven marketing plans will be key to hitting our ambitious growth targets while staying true to our brand and putting customers first.Why Green Drop Garage?Were a team that works hard, solves problems, and gets the job doneall while having a good time and staying true to our values.If youre passionate about making an impact in a values-driven business, wed love to hear from you! Check out the job description below and our website to learn more.Key Responsibilities1. Customer Acquisition DriverPlan and execute multi-channel campaigns to attract new customers to both existing and new locations.Optimize digital marketing channels (SEO, Google Ads, social media) and develop offline strategies (events, partnerships, direct mail).Test, analyze, and refine marketing channels to maximize ROI and efficiency.2. Membership Growth and Retention StrategistDevelop targeted campaigns to grow memberships and enhance the lifetime value (LTV) of current members.Drive retention with loyalty programs, personalized offers, and proactive communications.Create upsell and cross-sell strategies to maximize membership revenue.3. Fleet Business Growth LeaderDevelop tailored marketing strategies to attract and retain fleet accounts, working closely with the sales team.Ensure fleet services are prominently positioned and differentiated across all marketing efforts.4. Tactical Traffic BuilderIncrease traffic to existing stores by targeting lapsed, current, and prospective customers with geo-targeted promotions.Partner with store managers to align marketing efforts with individual location capacities and service focus.Develop impactful grand opening campaigns to drive visibility and foot traffic for new locations.5. Performance and Insights OperatorMonitor and analyze KPIs, including customer acquisition cost (CAC), return on ad spend (ROAS), and traffic growth.Maintain a real-time dashboard for campaign performance, customer acquisition trends, and store-specific insights.Use data to identify trends, capitalize on opportunities, and continuously optimize marketing efforts.Key QualificationsCore CompetenciesProficient in budgeting and financial management.Familiarity with WordPress and HTML5 for website management.Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends) and Google Adwords.Knowledge of print advertising strategies and media placements.Strong sales acumen with the ability to collaborate effectively with sales teams.Customer-oriented approach with excellent communication skills and an aptitude for fostering relationships.Ability to identify and resolve problems in a timely manner, skillfully gather and analyze information, and implement solutions.Understanding of how to develop and implement business strategies through knowledge of company history, culture, identity, and goals.Ability to exhibit professionalism in dealing with others to maintain constructive working relationships.Experience and Education1. Proven Leadership in MarketingExperience leading a marketing team: Having managed and mentored a team of marketing professionals.Cross-functional collaboration: Working with sales, operations, and leadership teams to align marketing with company objectives.Experience scaling marketing strategies: Leading marketing efforts for a rapidly growing company or in a multi-location business.2. Customer Acquisition & Growth StrategiesExperience with customer acquisition: Demonstrated success in driving new customer traffic through digital (SEO, Google Ads, social media) and offline strategies (events, direct mail, partnerships).Success in membership models: Experience in building and growing a membership-based business or subscription service with a focus on retention and lifetime value.Fleet marketing experience: Developing strategies to target fleet customers, with experience creating tailored marketing campaigns for businesses.3. Data-Driven Marketing and Performance TrackingProficiency in data analytics: Experience using tools like Google Analytics, CRM platforms, and marketing dashboards to track KPIs, optimize campaigns, and drive marketing effectiveness.Budgeting and financial management: Experience in planning and managing marketing budgets to achieve ROI and customer acquisition cost (CAC) goals.A/B testing and optimization: Conducting A/B tests and iterating marketing strategies based on performance data.4. Brand Development and PositioningBrand management experience: Developing and executing marketing campaigns that align with brand positioning and company culture.Reputation management: Successfully managing and building a brands reputation through both online and offline marketing efforts.Market research and segmentation: Conducting market research to identify customer personas and target market segments.5. Digital Marketing ExpertiseSocial media marketing: Extensive experience in using social media platforms for brand building, customer engagement, and lead generation.SEO and SEM expertise: Experience driving organic growth through SEO and executing successful paid media campaigns (Google Ads, Facebook Ads).Email marketing and automation: Building and executing email marketing strategies to nurture leads and retain customers.6. Event Marketing and Community EngagementExperience with event marketing: Organizing and executing local and regional events to engage with the community, generate leads, and build brand awareness.Local partnerships and sponsorships: Identifying and leveraging strategic partnerships within local markets to grow brand visibility.7. Industry-Relevant ExperienceAutomotive industry experience: Ideally, the candidate should have some familiarity with the automotive services industry, either through direct experience or transferable skills.Experience in franchise or multi-location businesses: Background in marketing for businesses with multiple locations, understanding local market nuances while maintaining a unified brand approach.8. Education and CertificationsBachelors or Masters degree in marketing, business, or a related field: Preferably with continuing education in digital marketing or relevant certifications (e.g., Google Ads certification, HubSpot certification).Core ValuesAt Green Drop Garage, our core values define how we work and grow together. The right candidate will embody these values:Do the Right Thing: Act with integrity and prioritize whats best for our customers, team, and community.Solve Problems: Approach challenges with creativity, resourcefulness, and determination.Get It Done: Deliver results and execute with accountability and focus.F Yeah!:* Bring passion, enthusiasm, and a winning mindset to the team.Key Performance Indicators (KPIs)New Customer Growth: Achieve targets for new customer acquisition in existing and new markets.Membership Metrics: Meet goals for new membership sign-ups and retention rates.Fleet Expansion: Increase the number of fleet accounts and associated revenue.Marketing Efficiency: Maintain or improve CAC and ROAS metrics.Traffic Volume: Increase customer traffic to stores (measured by leads, appointments, and walk-ins).Compensation and BenefitsCompetitive salary and performance-based bonuses.Comprehensive benefits, including health, dental, and vision.Opportunity to be a part of a rapidly growing company with a dynamic and supportive team.Work in a values-driven, high-energy environment where you can make a significant impact.Ready to join our team and help us make car care suck less? Apply today and bring your passion, skills, and drive to Green Drop Garage!Job Type: Full-timePay: $100,000.00 - $120,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee discountFlexible scheduleHealth insuranceLife insurancePaid time offParental leaveProfessional development assistanceRetirement planVision insurance
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