TENTH MOUNTAIN LLC
Marketing Director - Hospitality
TENTH MOUNTAIN LLC, Atlanta, Georgia, United States, 30349
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.
Position Overview
The Director leads a team of marketing professionals and collaborates closely with other departments to create compelling campaigns that attract visitors, maximize occupancy rates, and customer lifetime value, and promote the resort's unique offerings. The Director actively participates in the overall leadership conversation, offering direct contributions to resort-wide initiatives and programs, while continually improving the long-term position of the resort.
Qualifications
Proven track record of developing and implementing successful marketing strategies and comprehensive plans that drive revenue growth, marketing attributed conversions, customer lifetime value, and positive brand sentiment.
Strong understanding of digital marketing tactics, including SEO, SEM, social media, and email marketing.
Experience with customer journey and marketing funnel optimization.
Direct experience building integrated marketing campaign plans and creative and media agency briefs.
Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely in a variety of channels.
Demonstrated leadership ability with experience organizing, managing, and motivating high-performing teams to achieve targeted results.
Strategic thinker with a data-driven approach to decision-making and problem-solving.
Brand development experience and a creative mindset, with a passion for innovation and driving positive change.
Ability to thrive in a fast-paced, dynamic environment and adapt to shifting priorities.
Knowledge of the hospitality industry, including trends, competitors, and customer preferences.
Experience must include at least 7-10 years of progressive marketing and management experience with at least 3 years at the senior management level.
Bachelor’s degree in marketing, Business Administration, or related field, or the equivalent combination of education and experience.
Key Responsibilities
Develop and implement comprehensive marketing strategies and processes to achieve occupancy and revenue targets and enhance the resort's market position.
Lead the creation of marketing, public relations, and media plans and budgets, ensuring alignment with overall business objectives, targeted guest market segments and geographic regions, and ROI targets.
Lead, mentor, and motivate the marketing team, fostering a culture of creativity, collaboration, and continuous learning.
Responsible for seeking and managing corporate partnerships, negotiating agreements, and leveraging synergies to enhance the resort's brand visibility and revenue streams.
Oversee the resort's digital marketing efforts, including website management, SEO/SEM, email marketing, and social media campaigns.
Identify changes and challenges in the industry to stay ahead from a tech, team, and partner perspective.
Monitor and analyze marketing metrics and KPIs to evaluate campaign effectiveness, identify areas for improvement, and make data-informed recommendations.
Develop and maintain strong relationships with key stakeholders, including Resort departments, industry associations, and local businesses.
Ensure brand consistency and adherence to brand standards across all marketing materials and communication channels for the entire Resort.
Stay abreast of industry trends, emerging technologies, and best practices in marketing and hospitality to maintain a competitive edge.
Focus Areas Tasks and Duties
Establish, implement, and communicate the strategic & operational direction of the division that aligns with resort and company goals.
Serve as an active leader who is visible throughout the division and a champion of an active feedback loop.
Develop the Division's operating budget and key operating metrics; actively measure, review and analyze supporting data to achieve established targets.
Possess an active growth mindset; develop and maintain coaching and professional development programs throughout the division.
Collaborate with other Directors and engage in resort-wide leadership programs.
Communication and Team Involvement
Lead with a positive, proactive, and thoughtful leadership style involving different people and perspectives.
Ensure a feedback loop that includes staff members at all levels to underscore the resort's team-oriented culture.
Lead regular meetings with division management staff to provide direction regarding long-term objectives.
Collaborate with the Director team to actively support and grow the impact of division and resort programs, initiatives, and policies.
Decision-Making and Initiative
Analyze division departmental profitability and develop short/long-term revenue and profitability strategies.
Ensure accountability, ownership, and integrity throughout the division by proactive monitoring and coaching.
Model and cultivate a balanced decision-making process incorporating careful data analysis and operational observation.
Professional Development and Mentoring
Model ongoing professional development by expanding knowledge and maintaining an active professional network.
Grow leaders within the organization through coaching objectives that encourage development and growth.
Promote learning and development opportunities for managers and high-performing individuals.
Develop and implement organizational plans, business programs/products and operational strategies that align with evolving industry trends.
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Qualifications
Proven track record of developing and implementing successful marketing strategies and comprehensive plans that drive revenue growth, marketing attributed conversions, customer lifetime value, and positive brand sentiment.
Strong understanding of digital marketing tactics, including SEO, SEM, social media, and email marketing.
Experience with customer journey and marketing funnel optimization.
Direct experience building integrated marketing campaign plans and creative and media agency briefs.
Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely in a variety of channels.
Demonstrated leadership ability with experience organizing, managing, and motivating high-performing teams to achieve targeted results.
Strategic thinker with a data-driven approach to decision-making and problem-solving.
Brand development experience and a creative mindset, with a passion for innovation and driving positive change.
Ability to thrive in a fast-paced, dynamic environment and adapt to shifting priorities.
Knowledge of the hospitality industry, including trends, competitors, and customer preferences.
Experience must include at least 7-10 years of progressive marketing and management experience with at least 3 years at the senior management level.
Bachelor’s degree in marketing, Business Administration, or related field, or the equivalent combination of education and experience.
Key Responsibilities
Develop and implement comprehensive marketing strategies and processes to achieve occupancy and revenue targets and enhance the resort's market position.
Lead the creation of marketing, public relations, and media plans and budgets, ensuring alignment with overall business objectives, targeted guest market segments and geographic regions, and ROI targets.
Lead, mentor, and motivate the marketing team, fostering a culture of creativity, collaboration, and continuous learning.
Responsible for seeking and managing corporate partnerships, negotiating agreements, and leveraging synergies to enhance the resort's brand visibility and revenue streams.
Oversee the resort's digital marketing efforts, including website management, SEO/SEM, email marketing, and social media campaigns.
Identify changes and challenges in the industry to stay ahead from a tech, team, and partner perspective.
Monitor and analyze marketing metrics and KPIs to evaluate campaign effectiveness, identify areas for improvement, and make data-informed recommendations.
Develop and maintain strong relationships with key stakeholders, including Resort departments, industry associations, and local businesses.
Ensure brand consistency and adherence to brand standards across all marketing materials and communication channels for the entire Resort.
Stay abreast of industry trends, emerging technologies, and best practices in marketing and hospitality to maintain a competitive edge.
Focus Areas Tasks and Duties
Establish, implement, and communicate the strategic & operational direction of the division that aligns with resort and company goals.
Serve as an active leader who is visible throughout the division and a champion of an active feedback loop.
Develop the Division's operating budget and key operating metrics; actively measure, review and analyze supporting data to achieve established targets.
Possess an active growth mindset; develop and maintain coaching and professional development programs throughout the division.
Collaborate with other Directors and engage in resort-wide leadership programs.
Communication and Team Involvement
Lead with a positive, proactive, and thoughtful leadership style involving different people and perspectives.
Ensure a feedback loop that includes staff members at all levels to underscore the resort's team-oriented culture.
Lead regular meetings with division management staff to provide direction regarding long-term objectives.
Collaborate with the Director team to actively support and grow the impact of division and resort programs, initiatives, and policies.
Decision-Making and Initiative
Analyze division departmental profitability and develop short/long-term revenue and profitability strategies.
Ensure accountability, ownership, and integrity throughout the division by proactive monitoring and coaching.
Model and cultivate a balanced decision-making process incorporating careful data analysis and operational observation.
Professional Development and Mentoring
Model ongoing professional development by expanding knowledge and maintaining an active professional network.
Grow leaders within the organization through coaching objectives that encourage development and growth.
Promote learning and development opportunities for managers and high-performing individuals.
Develop and implement organizational plans, business programs/products and operational strategies that align with evolving industry trends.
#J-18808-Ljbffr