Creative Director, Photo & Content (Hybrid) Job at Google in New Albany
Google, New Albany, OH, United States, 43054
The Photo & Content Creative Director will work closely with the Vice-President of Creative Marketing, as well as Editorial and Creative Directors in concepting and executing compelling seasonal go-to-market campaigns. Collaborates with Merchandising, Brand Strategy, Design, Copy and Social partners to develop seasonal content and deliverables that will engage the customer with brand-right content and support business and product strategies. Executes shoots across brand campaign, video, ecomm, and laydowns. Has a deep knowledge of both location and studio shoot execution, photographers, videographers and content creators. Displays a deep understanding of composition and lighting, seasonal fashion, trend and storytelling.
The impact you can have
- Develop strategies for assigned projects to support business plans in collaboration with Marketing Vice President.
- Attend assigned pre-shoot planning meetings collaborating with Merchants and Content partners.
- Collaborate with Producers to source appropriate talent for assigned shoot crews and cast. Determines all locations and set needs.
- Function as “Director” on set of assigned projects.
- Review footage selection with Creative Leadership.
- Collaborate with Producer on selecting freelance and vendors for specialized work as needed.
- Apply a solid aesthetic “eye” to convey brand, strategy, and editorial messages in unique and innovative ways.
- Create creative asset decks and deliver seasonal assets to executional creative team each month.
- Oversee image retouching for Brand and PDP shoots.
- Manage and partner on social content and shoot planning and capture.
You’ll bring to the role
- Education Level: 4-Year Bachelors Degree.
- Years of Experience: 8+.
- Experience with specialty retail apparel preferred.
- Demonstrated passion and expertise in photography and video content creation—including editorial, fashion, ecomm, and socially-oriented content with strong aesthetic eye.
- Ability to lead large shoot crews and juggle tasks.
- Ability to think strategically and conceptually, with omni-channel knowledge.
- Proven track record of establishing a brand’s visual aesthetics and photo style.
- Experience presenting to senior leadership teams.
- Ability to incorporate customer research and business strategy into creative solutions.
- Solid skills in Adobe Creative Suite, Figma, and Canva.