Senior Graphic Designer (Franchise Organization)

Location: Southold, NY

About Sea Tow Services International, Inc.

Sea Tow Services International, Inc. is a franchise-based marine assistance organization headquartered in Southold, New York. Sea Tow was founded in 1983 by Captain Joseph Frohnhoefer after the U.S. Coast Guard stopped responding to non-emergency calls.

Sea Tow is now the #1 choice of boaters nationwide for boat towing and expert on-water assistance. The Sea Tow membership is a direct connection to highly professional, experienced captains who can help when it matters most.

Since its inception, Sea Tow has grown into a thriving network of nearly 100 franchisees operating approximately 110 locations across the United States with additional offices in Europe and the Caribbean. This network consists of a dedicated team of captains, crew and support staff that are standing by, 24/7, to serve our members and other boaters.

Sea Tow Services International is seeking a highly skilled and experienced Senior Designer. As a pivotal member of the Marketing team, you will lead and inspire our creative efforts across the franchise network, ensuring brand consistency, innovation, and excellence in all creative outputs. Your role will encompass strategic planning, creative direction, team leadership, and collaboration to elevate brand identity.

Key Responsibilities:

• Designing and creating ads, brand campaigns, brand materials, and all creative content for the brand.
• Overseeing graphic designs from conception to delivery.
• Coming up with fresh and innovative ideas for the brand and network of franchisees.
• Maintain and enhance brand identities across all franchises, ensuring consistency and adherence to brand guidelines.
• Taking work from concept to final execution within deadlines and budget.
• Work closely with franchise owners, marketing team members, and other stakeholders to understand business needs and translate them into effective creative solutions.
• Manage budgets effectively and optimize resources and expenditures to achieve maximum impact.
• Manage Brand Identity Guidelines and ensure compliance across the company.

Responsibilities:

• Develop advertisements, brand campaigns, and other creative content and ensure they align with the company’s vision and goals.
• Conceive, design, and implement concepts, guidelines, and strategies for various creative projects.
• Design, review, and approve content, providing feedback to ensure high-quality output.
• Manage the creative budget and ensure projects are completed within financial constraints.
• Communicate and work efficiently with the franchise network on the development of needed materials.
• Pre and postproduction quality checks with attention to detail.

Qualifications, Skills, and Experience:

• Proven experience in a Senior Designer role
• Excellent organizational, time-management, and creative skills.
• Excellent leadership and management skills. Must have experience managing a team.
• Expert knowledge in the graphic production process.
• Work well with constructive feedback in a team environment.
• Ability to take projects from start to finish with minimal supervision.
• Expert knowledge of Adobe Creative Suite. Experience with HTML, WordPress, and motion graphics is a plus. 

A franchise-based marine assistance organization headquartered in Southold, New York. Sea Tow was founded in 1983 by Captain Joseph Frohnhoefer after the U.S. Coast Guard stopped responding to non-emergency calls.

Sea Tow is now the #1 choice of boaters nationwide for boat towing and expert on-water assistance. Sea Tow membership is a direct connection to highly professional, experienced captains who can help when it matters most.

Since inception, Sea Tow has grown into a thriving network of nearly 100 franchisees operating approximately 110 locations across the United States with additional offices in Europe and the Caribbean. This network consists of a dedicated team of captains, crew and support staff that are standing by, 24/7, to serve our members and other boaters.

This is not a remote position.