Field Marketing Manager

Overview:

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industrys most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. Were proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

Responsibilities:

• Partner with Sales to build strategic plans designed to increase pipeline for the SEA region

• Collaborate with Enterprise Account Executives, SDRs, and APAC leadership to build strategic plans that engage Target Accounts and coordinate, communicate, and optimize the impact of target account marketing activities

• Complete end-to-end coordination and management of regional marketing programs, working closely with corporate marketing

• Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in campaigns, programs, and other initiatives

• Track Target Account engagements, MQL activity, SQLs and opportunity creation, analysing for optimization and rolling up reporting to management

• Creation of digital assets and content for campaigns to optimise owned and paid touchpoints for impact across various digital platforms (awareness or conversions)

• Support APAC Field Marketing team with event operations and reporting

• Cultivate an environment of teamwork, openness, creativity, and continuous improvement Qualifications

Qualifications:

• Familiarity with enterprise SaaS software marketing, and sales processes with 2-4 years of demand generation experience

• Bachelors degree in marketing or related field

• Advanced knowledge of best practices in B2B marketing automation, email marketing. Marketo experience a plus

• Familiarity with ABM/Target account tools, such as Demandbase, LinkedIn, LeadIQ

• Strong understanding of social media platforms is a plus

• Experience and passion for performance optimization paired with strong analytical skills and

• Exceptional written and oral communications skills in English, effective in both formal and informal settings

• Ability to work and execute in a fast-paced, agile marketing environment