Associate Director, Paid Media

Direct Agents is looking for an experienced Associate Director, Paid Media, to develop an effective customer acquisition strategy, gain confidence from clients, and assist with in-platform tactics when necessary.

This NYC based role has a competitive salary range of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

KEY RESPONSIBILITIES

Drive overall biddable paid media strategy for agency accounts (social, search, programmatic) Communicate your vision to clients including rationale and data behind your decisions Lead team and clients to achieve performance KPIs and provide assistance including optimizations and campaign troubleshooting Manage, develop and guide a team of analysts Develop innovative media solutions and strategies Develop new processes for operational efficiencies, inclusive of leveraging technology Create and lead effective client presentations Be able to inspire and grow team members through leadership, training and thought leadership Work with business development to audit and develop custom pitches Maintain relationships with key vendors, always functioning on the cutting edge of technologies Speak at leading industry conferences and panels as well as host videos and webinars YOUR BACKGROUND

5+ years of experience managing biddable paid media campaigns or strategy, preferably at an agency Paid search experience is a plus Experience managing teams a plus Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels Excellent communication skills and record of getting buy-in from client stakeholders Excellent analytical and problem-solving skills Ability to prioritize, multi-task, delegate and manage time efficiently Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves,' and do whatever it takes to get the job done Have an expert understanding of customer acquisition and direct response online marketing Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math WHY DIRECT AGENTS Work-Life Balance 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days Remote Flexibility: Work from anywhere options based on seniority Family Support: Comprehensive paid parental leave and family-friendly policies Comprehensive Benefits Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity Modern Tech Setup: MacBook Pro and premium software tools Innovation & Growth AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions Career Development: Shape your path through mentorship, training programs, and direct access to leadership Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation Outstanding Environment Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!