META
Marketing Insights Researcher
META, Los Angeles, California, United States, 90079
Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together.
Apply fast, check the full description by scrolling below to find out the full requirements for this role. We're seeking a
Marketing Insights Researcher
for the RL Marketing Insights team within the VR Hardware Pillar who will be an integral part of the Marcom and PMM Marketing teams. The candidate will design, execute, and deliver high-impact primary research, both quantitative and qualitative. Responsibilities
Develop the holistic learning agenda (in collaboration with other Understanding functions such as UXR, Product Data Science, and Marketing Decision Science) for the VR hardware pillar. Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, product development, and retail/channel strategy. Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization. Minimum Qualifications
12+ years of experience in quantitative and qualitative research. Experience leading insights-driven product launches from problem definition, foundational exploration to GTM execution and campaign development, driving impact and influencing product and marketing decision-making. Experience driving change and partnering effectively with a variety of partners including both brand marketing/communications and product marketing stakeholders. Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology. Solid track record of collaborating closely with other research functions (e.g. UXR, PDS, MDS) to drive broader and greater impact. Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impact. Proven communication and presentation skills with a track record of delivering concise, executive-level synthesis to influence business decisions and strategies. Experience orienting the team to stay focused and resilient through ambiguity and change. Preferred Qualifications
Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making. Experience with physical products is preferred (in contrast to software). Experience in brand building and brand strategy development. Experience thinking holistically/creatively in addition to technically/analytically. Experience working well in a dynamic and fast-paced environment. Experience collaborating proactively and effectively with a broad variety of partners. Experience in shopper insights, purchase journey, and overall category management and retail execution. For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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Apply fast, check the full description by scrolling below to find out the full requirements for this role. We're seeking a
Marketing Insights Researcher
for the RL Marketing Insights team within the VR Hardware Pillar who will be an integral part of the Marcom and PMM Marketing teams. The candidate will design, execute, and deliver high-impact primary research, both quantitative and qualitative. Responsibilities
Develop the holistic learning agenda (in collaboration with other Understanding functions such as UXR, Product Data Science, and Marketing Decision Science) for the VR hardware pillar. Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, product development, and retail/channel strategy. Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization. Minimum Qualifications
12+ years of experience in quantitative and qualitative research. Experience leading insights-driven product launches from problem definition, foundational exploration to GTM execution and campaign development, driving impact and influencing product and marketing decision-making. Experience driving change and partnering effectively with a variety of partners including both brand marketing/communications and product marketing stakeholders. Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology. Solid track record of collaborating closely with other research functions (e.g. UXR, PDS, MDS) to drive broader and greater impact. Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impact. Proven communication and presentation skills with a track record of delivering concise, executive-level synthesis to influence business decisions and strategies. Experience orienting the team to stay focused and resilient through ambiguity and change. Preferred Qualifications
Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making. Experience with physical products is preferred (in contrast to software). Experience in brand building and brand strategy development. Experience thinking holistically/creatively in addition to technically/analytically. Experience working well in a dynamic and fast-paced environment. Experience collaborating proactively and effectively with a broad variety of partners. Experience in shopper insights, purchase journey, and overall category management and retail execution. For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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