Groot Hospitality is hiring: Photographer/Videographer in Miami Beach

Content Summary: Photographer/Videographer at Miami Beach, for Groot Hospitality Position Overview: Groot Hospitality is seeking a talented, multi-disciplinary Freelance Videographer/Photographer with a strong background in personal branding, celebrity clientele, and a deep understanding of social media and contemporary culture. This role is designed for a creative professional who thrives in fast-paced environments and has both the people and technical skills to create exceptional visual content that resonates with high-profile audiences and reflects the energy and sophistication of the Groot Hospitality brand.

Responsibilities

• Conceptualize, develop, and shoot original content ideas
• Strategize how content will live on social media verticals (YouTube, Instagram, Tik Tok.)
• Provide updates to social/operations teams on planning and coordination for photoshoots (i.e. Vlogging, Lifestyle)
• Review/Advise on photoshoot shot lists, mood boards, and general directions
• Capture/Curate content that can be used across different media verticals (i.e. Social, Web, Print, Etc.)
• Capture high-quality photos and videos that enhance the brand identity and support the personal branding of key figures within Groot Hospitality.
• Create content that reflects an in-depth understanding of current social media trends, engaging audiences across platforms like Instagram, TikTok, and YouTube.
• Develop visuals that seamlessly blend luxury, culture, and the dynamic energy of Miami's lifestyle.
• Edit photos and videos with precision using tools such as Adobe Premiere Pro, Final Cut Pro, Photoshop, and Lightroom.
• Optimize content for various platforms, ensuring visual consistency and alignment with Groot Hospitality's brand standards.
• Provide real-time coverage of ongoing content pillars, high-profile events, activations, and behind-the-scenes moments.
• Deliver quick-turnaround edits for immediate use on social media and digital platforms.
• Collaborate with celebrity clientele and key stakeholders to conceptualize and execute content that enhances their personal brand.
• Understand the nuances of personal branding, maintaining a balance between authenticity and strategic storytelling.
• Stay ahead of social media trends, algorithms, and platform updates to ensure content remains fresh and impactful.
• Incorporate elements of pop culture, fashion, art, and nightlife into visuals to reflect Groot Hospitality's influence within the cultural landscape.
• Report into and work closely with the Director of Content to develop innovative content strategies.
• Offer creative insights that push boundaries while staying true to the brand's vision.
• Ensure all content reflects Groot Hospitality's reputation for luxury, innovation, and cultural relevance.
• Represent the brand professionally while working with celebrity and VIP clientele.

Requirements

Knowledge and Skills:

• Creative and proactive with assigned tasks and responsibilities
• Experience working with personal, luxury or hospitality brands.
• Familiarity with Miami's culture, nightlife, and entertainment scene.
• Knowledge of motion graphics or animation is a plus.
• Proven experience as a videographer/photographer, with a portfolio highlighting personal branding, celebrity work, and lifestyle/hospitality projects.
• Strong understanding of social media platforms, trends, and content strategies.
• Expertise with professional camera equipment, lighting, and editing software.
• Ability to create visually compelling, on-brand content under tight deadlines.
• Exceptional professionalism and discretion when working with high-profile individuals.
• Flexible availability, including nights, weekends, and short-notice assignments.
• Ability to work independently to accomplish objectives as laid out in independent contractor agreement.

Education and Experience

• Minimum of 5-7 years in the industry required
• Solid time management, organization, and prioritization skills
• Ability to make decisions in fast-paced environment
• Ability to effectively communicate verbally and non-verbally with others
• Ability to work with all personality types even in adverse situations
• Ability to prioritize, anticipate situations, and act
• Ability to manage multiple projects and recommend/implement effective solutions
• Excellent problem solving/decisions making skills
• Ability to work independently and proactively in a fast-paced environment