Digital Media Buyer Job at Fashion Nova in Beverly Hills
Fashion Nova, Beverly Hills, CA, United States, 90211
ABOUT USFashion Nova is the world's leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike. Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online - powered by an innovative, social media-first marketing strategy. Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!The brand's name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner.ROLE OVERVIEWFashion Nova is on the lookout for a dynamic and driven Digital Media Buyer who thrives in the fast-paced world of digital marketing. As a key player on our performance marketing team, you'll be at the forefront of customer acquisition, driving the growth of our brand across multiple digital channels.The Digital Media Buyer will drive customer growth and revenue across all channels, with a strong focus on performance. The ideal candidate is passionate about achieving results and will collaborate with third-party agencies and partners while directly managing key digital acquisition channels, including Google and social media.RESPONSIBILITIESPaid Media Strategy & ExecutionDevelop, implement, and optimize performance-driven advertising campaigns on Meta (Facebook/Instagram) and Google Ads platformsIdentify and target high-performing audience segments to drive traffic, revenue, and customer acquisitionCampaign OptimizationContinuously analyze campaign performance and make real-time adjustments to achieve KPIs, including ROAS, CAC, and LTVImplement A/B testing strategies to improve ad creatives, messaging, and targetingData-Driven Decision MakingAnalyze and interpret data from multiple sources, leveraging attribution models to understand channel performanceConduct LTV analysis to guide budget allocation and forecasting decisionsReporting & InsightsBuild and maintain comprehensive performance reports, presenting actionable insights to the marketing and leadership teamsProvide regular updates on campaign progress, learnings, and recommendationsCross-Functional CollaborationPartner with creative teams to develop compelling ad content tailored to different platforms and audiencesCollaborate with product and analytics teams to align paid media efforts with overall business goalsMarket & Industry Trend AnalysisStay up-to-date with digital marketing trends, platform updates, and new tools to keep Fashion Nova ahead of the curveIdentify and test emerging advertising platforms or tactics to expand reach and effectivenessROLE REQUIREMENTSProven experience managing and scaling paid media campaigns for an eCommerce brand, ideally from Shopify-based company or startup (apparel experience not required)Hands-on expertise with Meta Ads Manager and Google Ads, including campaign setup, optimization, and reportingStrong knowledge of attribution models, customer LTV analysis, and data interpretationExceptional analytical skills with experience building and presenting performance reportsAbility to work in a fast-paced, scrappy environment, focusing on results over processesExperience in audience segmentation, retargeting strategies, and A/B testingStrong communication and collaboration skillsMarketing degree not requiredWe value real-world experience, entrepreneurial spirit, and proven track record of scaling eCommerce businesses through paid mediaFamiliarity with third-party analytics and reporting tools (Triple Whale, GA4, or similar platforms would be a bonusEnglish, additional language(s) an advantageSchedule of this position: Monday - Friday | Core business hours | OnsiteBENEFITS NEW state-of-the-art HQ upcoming in 2024!Formalized career paths for continued professional growthComprehensive health insurance across Medical, Dental and Vision401k match, with immediate vesting upon eligibilityWeekly catered lunches & fully-stock kitchen pantry!Opportunities to travel for trade shows and vendor meetingsSummer Fridays Early DepartureTeam bonding events and programsAttractive employee discounts!Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and|or federal law.NOTICE AT COLLECTION