Cyanotech is hiring: Social Media & Communication Specialist in Houston

Description Summary This is a full-time, exempt position reporting to the Chief Strategic & Commercial Officer. The role focuses on executing marketing, communications, and multimedia strategies to achieve company brand objectives. Responsibilities include creating timely, relevant, and engaging multimedia content to build awareness, brand affinity, and loyalty among Nutrex Hawaii’s customer base. Additionally, the role oversees influencer recruitment and management to drive impactful brand campaigns and initiatives across TikTok Shops, social media platforms, Hawaii channel and other geographies as specified, and other key channels. Supervisory Responsibilities None Essential Job Responsibilities Recruit, onboard, and manage influencers for brand programs across TikTok Shops, social media, and other platforms. Create and manage multimedia content, including graphics, video, and written communications, to support Nutrex Hawaii sales with a strong and consistent brand presence. Develop and execute creative campaigns with influencers to increase brand visibility and engagement. Lead content calendars and manage activations across social media platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn. Maintain communication with followers, respond to comments, and manage brand reputation across all social media channels. Support Nutrex-Hawaii.com content updates and development, ensuring alignment with brand messaging. Assist with Direct-to-Consumer promotions, including creating landing pages and setting up coupon codes. Support all online and print advertising activities, ensuring consistent messaging. Collaborate on public relations efforts, focusing on influencer engagement and storytelling to amplify brand presence. Coordinate and participate in events and trade shows for Cyanotech and Nutrex Hawaii brands. Manage product labeling, brochures, books, and other collateral materials distributed by Nutrex. Oversee independent contractors on marketing initiatives. Assist with Cyanotech content and projects as needed. Other Duties Oversee coordination of tradeshows and special events. Update Cyanotech.com content as needed. Assist with internal company newsletter development. Analyze consumer research, current market conditions, and competitor information as necessary. Perform other duties that may be assigned. Travel will be required as necessary. Physical Demands May be required to sit for extended periods of time at a computer or talking on the telephone. May need to lift up to 30lbs on occasion. Working Conditions Work is performed primarily in an air-conditioned office environment. May be required to visit customers, vendors, and other entities. Qualifications Bachelor’s Degree, preferably in Marketing or Business Management. 1-2 years of relevant internship or professional experience in social media, marketing, or communications. Thorough understanding of all Cyanotech and Nutrex products. Basic understanding of customers, markets, and digital media trends, including video creation, editing, and multimedia production. Proficiency in PC-based applications, including Microsoft Word, Excel, PowerPoint, and online platforms such as Sprout Social and Canva for video and graphic design creation and editing. Excellent verbal, written, and telephone communication skills. Excellent organizational and administrative skills, including time management, multi-tasking, attention to detail, and project management. Ability to work independently as well as part of a team. High level of personal integrity and professional conduct. Able to perform the essential job responsibilities with or without reasonable accommodation. Management reserves the right to change this job description with or without notice. #J-18808-Ljbffr