Manager, Retail Media Audience Activation Job at Ovative Group in Minneapolis

Manager, Retail Media Audience Activation

Job Category: Paid Media

Requisition Number: MANAG001585

Posted: January 9, 2025

Location: Minneapolis / New York City / Chicago / Denver

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role

The Retail Media team is developing industry-leading strategy, optimizations, and measurement of the retail media landscape. As an Audience Activation Manager, you will help guide the vision and drive the results. Your core mission will be to accelerate the impact retail media advertising has on improving enterprise marketing return.

Responsibilities of Retail Media Audience Activation Manager

• Client relationship management
  • Own, manage and grow the overall relationship and performance of some of Ovative Group’s largest clients.
  • Lead day-to-day management of client retail media programs, including defining program objectives, tactics, and KPIs.
  • Develop and deliver client communication.
  • Establish trust and credibility with clients.
• Performance media management & execution
  • Guide, manage, and support execution of client retail media programs, including strategy and campaign planning for mid and upper funnel channels.
  • Manage strategic partner relationships across key Retail Media Networks and technology partners.
  • Evaluate the effectiveness of media briefs and update based on client feedback and research.
  • Identify new test and learn opportunities.
  • Deliver custom analysis, reporting, and insights.
• Team leadership and employee development
  • Define and build our Retail Media practice.
  • Support staffing strategy and help recruit, train, and manage new team members.
  • Inspire direct reports to reach their goals.
• Cross-functional strategy & thought leadership
  • Act as a subject matter expert for Retail Media.
  • Develop and drive multi-channel digital media strategies aligned with client program growth goals.

Skills & Requirements

• 6+ years of media experience.
• Programmatic buying experience for channels like CTV, OLV, and Display.
• Experience with retail media (Amazon, Walmart, Instacart) preferred.
• Proven mastery of retail media technologies and tools.
• External partner management experience.

Pay Transparency

The salary range for this position is $79,000 to $132,000, which is inclusive of a 20% bonus.

Benefits of Working at Ovative Group

• Access to all office spaces in MSP, NYC, and CHI.
• 401k match program.
• Top-notch health insurance options.
• Monthly stipend for your mobile phone and data plan.
• Sabbatical program.
• Charitable giving via our time and a financial match program.

Working at Ovative won’t be easy, but if you like driving results and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

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