Marketing Associate Job at Pasona NA in Ramsey

Marketing Associate Job Num: 56648 h5Job DescriptionA Japanese multi-national leading manufacturing company in Ramsey, NJ seeks an experienced Marketing Associate.Salary: Around $60K + fabulous benefits packageWork style: Hybrid, 3 days at the office after training period.Benefits: Outstanding benefits package (including medical, dental, vision and life insurance), 401(k) plan with matching company contribution, Excellent holiday/vacation plans (up to 30 days/year)., Commuter Benefit, Employee Referral Bonus Program., Ongoing training opportunities. Free breakfast day, free snack day, Voluntary Benefits including Auto & Home Insurance, Pet Insurance etc.PRIMARY DUTIES AND RESPONSIBILITIESContent Development:Collaborate with other internal KMSUS teams as well as sister companies to produce high-quality content that aligns with business goals and target audiences' needs.Curate and review existing content to ensure relevance and value for customersAssist in the creation of marketing materials including brochures, presentations, newsletters, emails.Manage content distribution channels, including email, newsletters, social media accounts, and third-party platforms to increase reach and engagement.Use and apply techniques in content such as keywords and links to help search engines crawl and rank content higher in search resultsLeverage content development by using and applying SEO techniques, keywords, and links to help search engines crawl and rank content higher in search resultsTradeshows:Oversees logistical needs prior to, during, and after the events (booking shows, hotel arrangements, shipping, organizing and requesting marketing collateral, processing payments, etc.) in accordance with marketing strategy, budget, and brand guidelines.Ensure all booth space, equipment, electricity, carpeting, etc. are ordered and paid for in advance and track shipments of booth kits and equipment to and from shows.Maintain tradeshow warehouse equipment and ensure demo equipment and marketing materials are delivered on timeMaintain close communication with all parties involved in the tradeshow planning (external vendors, agency, sales, and technical teams) to ensure planning and execution are being performed according to plan and business needs are met.Partner with the sales team to ensure successful lead capture.Create follow-up communications to new leads to engage and increase communication and brand awareness.Create pre and post-show reports along with suggested improvements and enhancements for future tradeshows. Maintain accurate and current documentation for all tradeshows/roadshow processes.Work closely with other marketing team members and operation team members to ensure leads are imported correctly and in a timely manner into the marketing platform and CRM.Media PlacementAlong with Marketing Manager work closely with external publications in the strategy and necessary media allocations to increase brand awareness and leads.Execute necessary tasks to fulfill media needs for marketing campaigns including, image requests, content development, banners, email, etc. on time and within budget.Work closely with vendors and agency to ensure deadlines are executed on schedule and according to company's guidelines. CRM/Hubspot Support:Review incoming RFQs:Log on monthly tracking file Monitor daily trends and report on abnormalitiesSend out market RFQs to the correct regions and inputClean up missing or incorrect dataRemove unsubscribed/bounced contact from Hubspot databaseReview non RFQ leadsForward to RSMs to follow upList building and segmentation using industry. Business unit and Application information.Track and report RFQ count from different markets and for monthly reports.Segment lists based on behaviors like past email engagement and website interactions.Clean and format leads collected from seminars/tradeshows and/or publications and upload them into. HubSpot. Provide formatted lists to operation teams to be uploaded to the CRM. Social MediaWork with Marketing Manager to create a business plan for social media campaigns Generate, curate, and publish content for social media platforms includingTrack, report, and leverage analytics to assess the success of campaigns and optimize them.Work with agency to optimize social media platforms including paid social, with an eye towards innovation and evolving use of platformsData analysis:Work with Marketing Manager, team members and agency to produce detailed reports that outline the effectiveness of marketing strategies using key performance indicatorsREQUIREMENTS Bachelor's degree in a related field5 years' relevant Marketing experienceUnderstanding of digital marketing across various channels including PPC (AdWords, LinkedIn), SEO, display ads, remarketing, blogs, e-mail, social, and other online channels Good understanding of B2B events & merchandising techniques Knowledge and understanding of basic concepts of loyalty, CRM, gamification & B2C marketing Knowledge of online marketing best practices and current trends for the American market. B2B Marketing experience, especially for analytical instruments, is preferred.To apply please email your resume to nyamamoto@pasona.comJob DetailsCity: Ramsey State: NJ Job Type: Permanent Job Salary High: 65000.00 Salary Low: 60000.00 Languages: English Hours of Operation: 8:30-5 Benefits: Health Ins;Dental Ins;Vision Ins;401K;Life Ins;Long-term Disability;Paid Time Off;Short-term Disability;Sick Leave;Flexible Spending Accounts;Health Savings Accounts;Free meals Contact InformationJob Owner: Natsumi Yamamoto Job Owner Email : nyamamoto@pasona.com