Marketing Specialist Job at Escalon Services, Inc. in Phoenix

Marketing SpecialistDepartment: Escalon Marketing TeamEmployment Type: Full TimeLocation: PhoenixDescriptionWhat You'll Do:The Marketing Specialist is responsible for implementing comprehensive marketing communication strategies that effectively promote the organization's products, services, and brand. This role involves collaborating with cross-functional teams, managing communication channels, and ensuring consistency in messaging to enhance brand visibility and drive business objectives.Day-to-Day Responsibilities also include: Content Creation:•Create compelling and engaging content for various channels, including websites, social media, press releases, and marketing collateral.•Collaborate with the content team to produce high-quality materials that resonate with the target audience.Media Relations:•Cultivate and maintain relationships with key media outlets and strategic partners•Coordinate and manage press releases, media interviews, and other publicity efforts.Email Marketing & Automation:•Implement digital marketing initiatives, including email campaigns, social media, and internal social advocacy programs.•Analyze digital metrics to measure the effectiveness of campaigns and make data-driven recommendations.•Create various marketing automations to enhance productivity and allow for better lead lifecycle tracking.Internal Communication:•Facilitate effective communication within the organization, ensuring employees are informed and aligned with marketing goals.•Develop and distribute internal communication programsWhat You'll BringMust Haves:•3+ years as a marketing specialist or similar title•Experience as a B2B copywriter, experience with startups and small businesses helpful•Experience working with outsourced copywriter or content creation teams•Proficiency in marketing software (Specifically HubSpot Marketing Hub, and Sales Pro) and analytics tools (e.g., Google Analytics).•Must be able to create and deploy automated email campaignsMust be able to build and report on HubSpot Dashboards & Reports•Strong understanding of social media platforms and digital marketing trends.•Understanding of marketing and sales processes.•Excellent communication, organizational, and project management skills.•Creative mindset with a keen eye for detail and design.•Strong attention to detail and quick learning ability•Strong analytical skills and ability to leverage data to inform marketing decisions.•Proven ability to work effectively in a collaborative team environment and build strong relationships with cross-functional partners•Excellent written and verbal communication skills, with the ability to craft compelling email content that resonates with target audiencesNice to Haves:•Experience with graphic design tools (Adobe Creative Suite or Canva, ZoomInfo, Zoom Webinars, MS Teams, Monday.com & Zapier for integration)•Knowledge of HTML/CSS for email marketing or website updates.•Familiarity with CRM systems and lead management tools.Why You'll Enjoy Working at Escalon:We offer a variety of health benefits, all available on the first day of the month following employment with us, to keep you and your family feeling fit and well. Medical, Dental and Vision options Life and Disability STD/LTD 10 Paid holidays each year Flexible PTO 401K Retirement Plan Incentive compensation If you are hired at Escalon, your final base salary compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee's geographic location. In addition to those factors - we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Escalon is an equal opportunity/affirmative action employer. More about us:Escalon Services is a Business Process Management (BPM) company that provides Essential Business Services (EBS) through a tech-enabled platform to small- and medium-sized businesses (SMBs) and startups. The Company enables its clients to spend less time on "back office" functions and provides the value and insight that enables clients to spend more time focusing on delivering value and moving their businesses forward. With a US-based remote workforce and global delivery team in India, Escalon's solution fills a widening service gap in the SMB market, underpinned by (i) increasing demand for quality insights in an increasingly competitive marketplace (ii) decreasing supply of CPAs and quality in-house talent and (iii) the cost frictions associated with scaling internal back-office teams as businesses grow. For more information on Escalon: https://escalon.services/ Since founding, the company has executed both on an organic and M&A strategy to expand service offerings and drive revenue expansion opportunity through cross-sell/up-sell. Before partnering with New Harbor Capital in late 2022, Escalon completed two significant acquisitions which tripled the revenue of the company and expanded the FinOps capabilities of the platform. Continued corporate development is a key value driver for the business going forward, with a highly fragmented market of service providers, often individually unable to scale due to lack of technology-enablement and offshore capabilities. In late 2022, New Harbor Capital made a growth equity investment in Escalon Services. About New Harbor Capital New Harbor Capital is an experienced, lower middle-market private equity firm that seeks to partner with growth-minded, founder-owned companies. Based out of Chicago, New Harbor Capital is committed to optimizing the growth potential of its portfolio companies while respecting their long-term visions. The firm was founded on the belief that mutual respect and collaboration lead to successful outcomes. New Harbor recognizes the importance of finding the right partner, and the firm is committed to helping its portfolio companies and their leadership maximize both personal and financial goals. As a strategic partner, New Harbor taps into decades of experience to guide businesses through challenging economic cycles and market conditions. New Harbor Capital has raised over $750M in capital across three funds and focuses on tech-enabled services, healthcare, and education services.