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AEG

Manager, Partnership Marketing

AEG, Jersey City, NJ, United States


NJ/NY Gotham FC ("Gotham FC" or "the Club") is a National Women's Soccer League ("NWSL") team representing New Jersey and New York. The team plays at Red Bull Arena in Harrison, NJ.

The Role:

Gotham FC is seeking a Manager, Partnership Marketing, a key part of the Partnership Marketing Team at Gotham FC. The Corporate Partnerships department embodies a collaborative approach to partnership management, and the manager should have a thorough understanding of all aspects of Corporate Partnerships operations in soccer, including (but not limited to) special event planning, digital campaigns, brand and media management, the soccer ecosystem in the U.S., and the importance of case studies showcasing best in class examples.

Reporting to the Senior Director of Partnership Marketing, this is a dynamic role that acts as the voice for the brand within the club, cross-collaborating with internal departments such as, marketing, fan experience, sales, communications, game day and soccer operations to bring to life successful partner activations. The manager oversees high-level partnership fulfillment, leading and in some cases supporting the onboarding of new partners, budget management, overall partner brand integration, and identifies revenue driving opportunities through upsells and renewals for portfolio partners.

The ideal candidate has experience as a sports brand marketer, is data driven, a team player, comfortable working in a fast-paced environment, solution oriented with positive disposition, has excellent communication, time management, organizational, and client management skills, and is passionate about their impact within women's sports.

Key Responsibilities:

  • Explore and understand each partner's business industry, and the goals and objectives for their partnership with Gotham FC.
  • Produce partnership campaigns that have an integrated marketing approach and consistently provide the brand with new marketing opportunities that will help their business and generate incremental revenue for the club.
  • Responsible for developing personal and business relationships with all levels of partner contacts (i.e. day to day, senior management, C level executives, etc.)
  • Manage partner communications, including regular outreach, calls, meetings, and presentations.
  • Positively affect partnership renewals by fulfilling all elements within partnership agreements.
  • Drive upsell opportunities and partnership renewals of portfolio partners.
  • Responsible for accurate brand messaging integration in marketing, communications, in-venue signage, and promotional materials.
  • Delivering strategic and innovative marketing concepts and strategies that achieve partner objectives.
  • Evaluating effectiveness of partnership marketing plans regularly and adjusting as needed.
  • Tracking and reporting media metrics for partner activations across linear, social, and traditional media platforms.
  • Work on projects or disciplines within the corporate partnerships department that will have a positive impact on the club and the overall strategy for current and new partners. Disciplines could include (but are not limited to) community relations, content and PR strategy, etc.
  • Serve as a leader on the corporate partnership team with the ability to oversee full time partnership marketing coordinator and/or associate, based on qualifications, brand ambassadors, and vendors.
  • Guiding logistics related to assisting in content creation showcasing successful partnerships.
  • Entertaining and hosting high-level corporate executives.
  • Lead administrative tasks for assigned portfolio. Tasks include (but are not limited to) maintaining detailed partner agreement trackers, preparing status and impact reports for partner accounts, managing partner specific budgets such as submitting and tracking partner activation expenses, building midseason, title night, and end of season recaps.
Qualifications:
  • Bachelor's degree, MBA in Business Administration or Sports Management a plus.
  • 4-6 years experience in professional sports marketing/corporate partnerships at the manager or senior manager level, brand or agency experience is a plus.
  • Experience in client management, partnership activation, social and marketing campaign valuation, and marketing campaign creation.
Capability & Other Characteristics:
  • Creative problem solver with strategic business challenges.
  • Passionate marketer who thrives in a fast-paced environment.
  • A self-starter and problem solver with the ability to multitask and prioritize effectively in a collaborative environment.
  • Sense of urgency paired with outstanding customer service skills and judgment.
  • Excellent organizational & interpersonal skills.
  • Strong written and verbal communication skills.
  • Ability to maintain confidential information.
  • Must have a flexible work schedule to properly manage event responsibilities: nights, weekends, and holidays as dictated by the club's schedule.
  • High proficiency in Microsoft Office Suite and Google Workspace. Experience in Canva, Zoomph, and Asana preferred.
  • Being bilingual is a plus (Spanish, Portuguese, French, etc.).
  • Legally authorized to work in the United States


Location:

Based at Gotham FC's business office, which is located at 15 Exchange Place Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote. Ability to attend all home games and any mandatory events as well as away games, as necessary. A willingness to travel for other business-related needs, as they arise. Ability to work at the team's soccer operations office in Whippany, New Jersey, as needed. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC's offices, practice facility and Red Bull Arena.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

Job type: Full-time, Exempt

Salary range: $75,000 - $85,000 annually

Benefits: Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.

This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

The existence of this job description does not modify the employee's "at-will" status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.