Sun Theory Co | Retail Marketing Director

Job description Sun Theory is a rapidly growing, vertically integrated plant-based wellness company operating in the cannabis and hemp industries. Backed by industry pioneers, Sun Theory develops innovative, high-quality products that empower consumers to live healthier lives. With a diverse portfolio spanning cultivation, branded consumer goods, and retail, Sun Theory is redefining modern, sustainable wellness. As the Retail Marketing Director, you will be the strategic force driving in-store sales and elevating brand performance across Sun Theory's retail channels. Responsible for crafting impactful customer experiences in our own stores and with key partners, you will lead the development and execution of compelling in-store activations, online campaigns, and strategic retail partnerships. With a deep understanding of consumer behavior and analytical approach to merchandising, you will provide valuable insights to both our portfolio brands and retail partners. Collaborating cross-functionally, you will play a pivotal role in cementing Sun Theory's position as the premier wellness brand in cannabis and hemp. Responsibilities: Lead the development and implementation of captivating in-store experiences, branded merchandising, and impactful promotional campaigns that drive sales Manage strategic partnerships with key retail accounts, including dispensaries, e-commerce platforms, and other third-party channels Spearhead joint marketing initiatives, co-op advertising, and channel-specific campaigns in collaboration with retail partners Conduct comprehensive research and analysis on consumer trends, retail performance, and competitive landscape to inform strategic recommendations Oversee the execution of retail promotions, product launches, and seasonal activations across all channels Develop effective retail training programs to educate store associates on Sun Theory's product portfolio and brand positioning Serve as the central point of contact for all retail-related sales requests, inquiries, and logistics Establish and maintain retail merchandising guidelines to ensure brand consistency across all touch points Continuously optimize the retail strategy based on quantitative and qualitative performance data Qualifications: 5-7 years of experience in retail marketing, brand management, or channel sales, ideally within the consumer packaged goods, cannabis, or wellness industries Proven track record of driving incremental sales growth and enhancing brand visibility through innovative in-store experiences and marketing campaigns Exceptional analytical skills, with the ability to translate complex data into actionable strategic recommendations Demonstrable expertise in developing and executing successful retail partnership programs, joint marketing initiatives, and co-op advertising campaigns Strong project management and cross-functional collaboration skills, with the ability to effectively coordinate with sales, merchandising, operations, and creative teams Keen understanding of consumer behavior, emerging retail trends, and omnichannel marketing best practices Excellent communication and presentation skills, with the ability to influence key decision-makers at all levels Experience in the cannabis or hemp industry is preferred, but not required If you are a seasoned Retail Marketing professional with a passion for building elevated, innovative brands, we'd love to hear from you. Please submit your resume for consideration. Job Type: Full-time Pay: $110,000.00 - $130,000.00 per year Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Schedule:

8 hour shift Monday to Friday

Work Location: In person