Robert Half is hiring: Marketing Activation Manager in Parsippany

We are offering an exciting opportunity in Parsippany, New Jersey for a Marketing Activation Manager. As part of our team, the Marketing Activation Manager will be involved in a variety of functions in the industry, focusing on the strategic implementation of marketing campaigns and brand awareness initiatives.

Responsibilities:
• Develop and manage content for our Content Management System (CMS)
• Utilize CRM systems to track and analyze customer interactions and data
• Create engaging editorial content aimed at promoting our brand and products
• Leverage Facebook Insights to understand audience behavior and optimize social media campaigns
• Use Google AdWords to manage online advertising initiatives and increase visibility
• Create and manage compelling advertisements that align with our brand identity
• Conduct regular analytics reviews to measure the effectiveness of marketing campaigns
• Develop and maintain a consistent blogging schedule to engage our audience and promote our brand
• Implement strategies to increase brand awareness among target audiences
• Plan and execute marketing campaigns, ensuring each campaign aligns with our overall marketing strategy.• Proven proficiency in Content Management System (CMS)
• Demonstrable experience with CRM tools
• Ability to create and manage editorial content
• Familiarity with Facebook Insights for social media strategy
• Expertise in Google AdWords to drive online traffic
• Experience in creating and managing advertisements
• Strong analytical skills with a focus on data-driven decision making
• Excellent blogging skills to engage our online community
• Proven ability to increase brand awareness through various marketing strategies
• Experience in campaign planning and execution.