Social Media Manager

Our client, a luxury RTW brand is looking to hire a Social Media & Influencer Manager. Position Overview : The Social Media & Influencer Manager will play a pivotal role in driving brand awareness, engagement, and revenue growth by strategically managing social content, community and influencer relationships. Key Responsibilities : Develop and maintain influencer marketing calendars and social media content plans, ensuring alignment with business priorities, seasonality, trends, and cultural events. Set and execute a comprehensive social media strategy to achieve goals such as new user acquisition, customer loyalty, and community engagement. Lead the development and launch of new platform strategies and go-to-market plans for existing and emerging social media channels. Manage talent relationships, including outreach, negotiation, and integration into 360-degree marketing initiatives. Create marketing briefs for campaigns and partnerships, ensuring timely product deliveries and seamless execution. Scale and manage brand ambassador programs Utilize data, insights, and trends to inform influencer marketing and social media strategies. Drive ideation and innovation in social media storytelling and content creation to bring the brand's multiple dimensions to life. Develop and own the content calendar, coordinating seasonal and weekly product drops and social media campaigns. Lead the production of content, including video, still imagery, and animations for use across various social platforms. Identify and translate social media trends into unique and brand-aligned concepts. Create community-building strategies to drive brand awareness and engagement across social channels. Coordinate partnerships and giveaways Measure and analyze the performance of social and influencer campaigns, reporting key metrics and insights to senior management. Collaborate with the creative, e-commerce, and digital marketing teams to ensure cohesive and effective marketing efforts. Support special marketing initiatives, including assisting with creative briefs, planning, execution, and post-campaign recaps. Manage and mentor a social media intern Qualifications : 5 years of experience in social media strategy, management, and execution for a luxury, retail, or fashion brand. 3-5 years of experience working with influencers, including negotiating social media deals. Existing relationships with talent and talent agencies are a plus. A deep understanding of the social media landscape and community management. Proven track record in running successful social media and influencer campaigns. Highly creative with a passion for creating engaging brand content with a strong visual impact. Excellent verbal and written communication skills. Video editing experience is a plus. Additional Details: Full-Time, Hybrid, Typically 4 Days In-Office A Week