Videographer Job at Bad Birdie in Scottsdale

Content Summary: Videographer at Scottsdale, for Bad Birdie

Role Summary

The Videographer is responsible for conceptualizing, shooting, and editing high-quality video content that drives engagement and supports Bad Birdie's brand and marketing objectives across all digital platforms.

Responsibilities

Content Creation and Production

• Develop creative video concepts that align with Bad Birdie's brand pillars: Bold Creativity, Good Times, and Radical Inclusivity.
• Plan, shoot, and edit video content for various platforms including social media, website, and advertising campaigns.
• Create a mix of content types including product showcases, brand stories, lifestyle content, and performance marketing assets.
• Collaborate with the creative team to ensure video content aligns with overall marketing strategies and campaigns.

Technical Expertise

• Operate and maintain video equipment including cameras, lighting, and audio gear.
• Stay updated on the latest video production techniques and technologies.
• Manage the organization and storage of video files and equipment.

Post-Production

• Edit raw footage and sound files to create polished final videos.
• Apply motion graphics, sound effects, and music to enhance video quality.
• Optimize videos for different platforms and devices.

Performance Optimization

• Analyze video performance metrics and apply insights to future content creation.
• A/B test different video styles, lengths, and formats to maximize engagement.
• Stay informed about platform-specific best practices for video content.

Collaboration

• Work closely with the social media team to create platform-specific video content.
• Collaborate with the e-commerce team to produce high-converting product videos.
• Support the partnerships team in creating content for brand collaborations and influencer partnerships.

KPIs

Content Performance

• Video engagement rate (likes, comments, shares).
• Video view rate and average watch time.
• Click-through rate on video ads and shoppable content.

Production Efficiency

• Number of video assets produced per month.
• On-time delivery rate for video projects.
• Equipment utilization rate.

Quality Metrics

• Video quality score (based on internal reviews and customer feedback).
• Brand consistency score for video content.
• Number of videos repurposed across multiple channels.

Business Impact

• Conversion rate of video ads.
• Revenue attributed to video content.
• Increase in brand awareness metrics from video campaigns.

Critical Skills/Knowledge

• Proficiency in video production equipment and editing software (e.g., Adobe Premiere Pro, After Effects).
• Strong understanding of storytelling through visual media.
• Knowledge of current video trends and platform-specific best practices.
• Basic understanding of marketing principles and how video supports business objectives.
• Excellent time management and project coordination skills.
• Creativity and ability to generate innovative video concepts.

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