Search Media Buyer (Google/Bing) Job at Andrew Wilder company in Kent

Content Summary: Search Media Buyer (Google/Bing) at Kent, for Andrew Wilder company

Salary Range: $100,000 - $300,000 a year with strong performance bonuses.

Innovative Metrics is looking for an experienced Google/Bing ads platform media buyer with an emphasis on search campaigns to join our team. The search media buyer will create and manage Google/Bing search marketing campaigns to generate leads, sales or signups for various online products or services.

The ideal candidate must understand how to create, manage and optimize Google/Bing campaigns while hitting a CPA goal at scale.

Responsibilities:

• Create and strategize – Develop a comprehensive digital marketing strategy to generate traffic and convert leads, sales or signups from various online properties. Lead, develop and manage all types of campaigns on the Google/Bing ad platform.
• Measure – Report on the performance of campaigns and compare to the goals required. Conduct testing on digital marketing strategies to ensure success and scale.
• Optimize and iterate – Strategize to generate scale at the lowest cost possible.
• Write and Optimize High Performing Ad Copy - Must have a solid understanding and experience creating, testing and optimizing ad copy to optimize performance and scale.

Requirements:

• At least 5 years of professional experience buying media on Google and Bing Platform.
• Experience leading and managing digital advertising campaigns for direct response in lead generation, signups or sales at scale.
• Must have working experience creating and optimizing direct response campaigns on Google/Bing ad platform.

Benefits:

• Medical
• Paid vacation
• Flexible work hours
• Flexible PTO
• Professional development
• Unlimited snacks and paid lunch every Friday

Innovative Metrics has been building and scaling useful digital consumer products for over 20 years, leveraging proprietary technology and strong brand recognition.

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