Marketing Manager / Media Buyer Job at Thryfty Detroit in Detroit
Thryfty Detroit, Detroit, MI, United States, 48228
Overview
We are seeking a skilled and strategic but unconventional Marketer/Media Buyer to join our dynamic marketing team. In this role, you will be responsible for ideating, briefing, strategizing & inputting ad campaigns on Meta/Instagram, TikTok, Google, Pinterest & new/emerging channels as they become relevant. The ideal candidate will possess a strong understanding of market trends within streetwear, jewelry, men's fashion, nostalgia, and an interest in understanding the analytics and performance behind different marketing campaigns. Hybrid in person/WFH with a minimum of 3 days in the studio at our creative studio located in downtown Detroit.
Responsibilities
- Develop and execute comprehensive media buying strategies aligned with marketing goals.
- Conduct thorough market research to identify target audiences and effective advertising channels.
- Negotiate rates and contracts with media vendors to secure optimal placements.
- Monitor and analyze campaign performance using analytics tools to ensure maximum ROI.
- Collaborate with the creative team to develop compelling ad content that resonates with target audiences.
- Stay updated on industry trends, emerging technologies, and best practices in media buying and advertising sales.
- Prepare detailed reports on campaign performance and present findings to stakeholders.
Skills
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in Meta/Instagram Ads, Google Ads and other digital advertising platforms.
- Ability to assess what makes a good ad vs. a bad ad.
- Prior experience in Motion, TripleWhale, or similar performance measuring platforms.
- Experience in media planning and executing successful advertising campaigns.
- Knowledge of performance marketing techniques and metrics for measuring success.
- Familiarity with market research methodologies to identify consumer behavior patterns.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
Above all, you are always thinking outside the box & no idea is too big, too crazy, or too weird to try. You are a creative at heart but a marketer by practice. Our team is full of creatives that are constantly trying to push the boundaries of what a brand or ad should feel like. There is no room for ego; we all win or we all lose. If all of this sounds good to you, apply and let's get you in for a meet this week. Located in downtown Detroit.
Job Types: Contract, Freelance
Pay: $25.00 - $50.00 per hour
Schedule:
- Choose your own hours
- Monday to Friday
Application Question(s):
- Please provide a link to your social(s) so our team can get an idea of your vibe; we are close-knit and need to be sure you will mesh with our goofball energy.
- Describe your prior experience working within Ads Manager, etc. and some of the metrics you've used to make decisions.
Experience:
- Facebook Advertising: 1 year (Preferred)
- Marketing: 1 year (Required)
Ability to Commute:
- Detroit, MI 48202 (Required)
Work Location: Hybrid remote in Detroit, MI 48202
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