We are seeking a motivated and innovative Product Marketing Specialist (Ads) to drive product growth through strategic advertising, data analysis, and collaborative teamwork. This role demands in-depth experience with major advertising platforms like Facebook, Google, Unity, and others, as well as the ability to work closely with design and R&D teams to achieve product growth goals.
Job Responsibilities
- Responsible for advertising campaigns on mainstream promotion channels such as Facebook, Google, Unity, etc.
- Collaborate with the design team to communicate the graphic and video creative requirements for the target market. Continuously experiment with innovative ideas to optimize costs and returns.
- Generate data reports and adjust target market strategies based on data analysis.
- Analyze customer acquisition for competitive products, understand payment growth scenarios, and innovate acquisition methods.
- Explore and integrate growth methods for medium to long tail and non top media, providing new growth points for user growth.
- Close communication and cooperation with teams related to R&D and statistics to jointly achieve product growth goals.
Job Requirements
- Bachelor's degree and above in relevant field.
- Proficiency in both English and Chinese, to facilitate effective communication with Chinese-speaking counterparts.
- 3 to 5 years of experience in advertising campaigns on mainstream channels such as Facebook, Google, Unity, App Store Search Marketing (ASM), etc.
- Familiarity with Google Play and App Store optimization (ASO) is a plus.
- Strong data analysis skills and clear logical thinking.
- Problem-solving skills, and a strong aptitude for learning.
- Strong collaborative skills, with the ability to work effectively with cross-functional teams.
What We Offer
Central Work Location
Located in the heart of the city, just a short walk from the MRT for easy commuting.
Attractive Compensation and Benefits Package
We offer competitive remuneration packages, including performance-based bonuses, and a comprehensive range of benefits.
Opportunities for Career Advancement and Development
Unlock a multitude of avenues for professional growth through structured exposure to diverse roles and personalized development strategies.
Medical Benefits Inclusive of Dental Coverage
Positive, Dynamic Working Environment
Experience a lively and dynamic workplace environment that nurtures creativity and fosters personal and professional growth.
Collaborative Culture that Values Innovation and Excellence
Join a team that thrives on teamwork, values innovative ideas, and strives for excellence in every project.
Engaging Team Building Activities
Engage in regular team-building exercises and activities designed to foster camaraderie and collaboration among colleagues.
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