Growth Marketing Associate, Google Ads Buenos Aires, Buenos Aires, Argentina

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

About the CookUnity Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content.

About the Role

Our ideal candidate will execute our Google growth strategy to scale customer acquisition across paid search, display, demand gen and performance max tactics. As the Growth Marketing Associate, you will play a pivotal role in accelerating new customer acquisition and reactivations across CookUnity’s ideal customer segments, while maintaining efficient CACs. You will develop and deliver upon data and insight-driven Paid Search marketing plans and manage a cross-channel portfolio across search, display, video but also collaborate with the broader growth as well as CRO and audience management teams.

This role reports directly to the SEM Growth Marketing Manager and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.

Responsibilities:

• Day to day campaign management in Google Paid Search, YouTube, Demand Gen, and Performance Max.
• Monitor industry competitive SERP landscape for keyword research, asset creation, trend identification.
• Develop, constantly test, and scale innovative marketing campaigns, ad group concepts, and creatives.
• Analyze performance data to understand the “why” to produce actionable outcomes and opportunities.
• Support in defining the performance marketing and upper funnel strategy, business plans, budgets and structures for the performance marketing department.
• Collaborate with internal performance creative team and CRO (conversion rate optimization) manager to develop resonating assets and landing page experiences.
• Define and develop deeper understanding of the target customer to unlock customer-centric business insights.
• Support in the onboarding and training of world-class, high-performing team members in-house and leverage top-notch external partners.

Requirements

• 4+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies.
• Hands-on experience launching and optimizing platform performance across Meta and Google ad products.
• Strong Excel skills with the ability to manipulate large data campaign data sets for actionable insights.
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing role.
• Outstanding understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business).
• Generate solutions from deconstructing problems derived from qualitative and quantitative marketing challenges.
• Ability to manage multiple tasks simultaneously and prioritize adequately for maximum business impact.
• Proven ability to lead and manage innovative and effective marketing programs that generate results.
• Extremely analytical and data-driven marketer who can manage various channels.
• Excellent leadership skills that help attract and develop outstanding marketing talent.
• Experience in managing large marketing budgets.

Personal Characteristics

• Entrepreneurial with a high level of energy and an unrelenting drive to succeed.
• A curious mind with an appreciation for creative collaborative brainstorming.
• Strategic thinker with a hands-on mentality that generates immediate impact.
• Collaborative and results-oriented leader who can lead through influence.
• Superior communication, presentation and organizational skills.
• Strong mix of conceptual, data-driven, and analytical capabilities.
• Ability to define Marketing, data and tech requirements based on solid quantitative knowledge.
• Keen sensitivity to brand and the symbiosis of brand and direct marketing.
• Passion for food culture is a plus!

Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!

Work remotely: design the life that you want.

Enjoy 15 days of vacation each year from the start date.

16 fully paid Argentinean holidays.

Compassionate Leave: 3-5 days each time the need arises.

Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.

Customize the benefits that suit your needs! Access a range of perks tailored to you through our comprehensive benefit platform.

If you’re interested in this role, please submit your application. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

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