U.S. Xpress is hiring: Digital Advertising Analyst in Chattanooga

Digital Advertising Analyst
CHATTANOOGA, TN
08:00-17:00
Position open to remote: No
Grade: ES11
Compensation Range: $47,300-$59,200

Who We Are:
Relentlessly Delivering Big Ideas. U.S. Xpress is one of the nation’s largest asset-based trucking companies. But the most valuable asset we offer isn’t tractors, trailers, or even our exclusive, cutting-edge technology. It’s the collective brainpower of thousands of visionaries and problem-solvers. Together, we are revolutionizing the transportation industry by providing innovative, custom solutions. And, here, we believe in the sanctity of a promise—both to our customers and our people.

Why U.S. Xpress?
We invest in our talent starting on day one. You will be provided with personal and professional development opportunities that complement your interests and encourage you to build a career you’re passionate about. Whether it is employee stock options, profit-sharing, 401K, professional development, or our competitive pay, we help prepare you for the future.

• Medical, Dental, and Vision
• Basic/Supplemental Life
• Accidental Death/Dismemberment
• Health Savings Accounts
• Flexible Savings Accounts
• Company Paid Holidays
• Paid Time Off
• 401k with Employer Matching Contribution
• Employee Stock Purchase Plan
• Paid Parental Leave
• Short Term Incentive Program
• Employee Assistance Program
• Pet Insurance

Primary Position Purpose:

The Digital Advertising Analyst is responsible for providing digital media advertising support to the driver recruiting division of U.S. Xpress. The Analyst ensures generation of inbound traffic for the driver recruiting team by managing advertising vendors, overseeing lead generation and reporting, ad budget control, and enhancing SEO efforts.

Position Functions:

• Vendor and Agency Management includes holding agency accountable to departmental initiatives of cost savings and lead quality.
• Develop and send weekly, monthly, quarterly, and year-end lead/advertising reporting.
• Advertising campaign management includes collaborating with the internal marketing team to manage creative and copy needs for various campaigns.
• Manage website content for driver careers pages.
• Analyze website analytics and create reports.
• Revamp marketing messaging and creative.
• Manage ad budget and tracking.
• Collaborate on SEO blog content ideas.
• Manage drip campaigns, email, and text campaigns.
• Monitor lead quality by ad channel and gather feedback.
• Create tracking phone numbers.
• Create Mailchimp email campaigns.
• Run text blasts with third party tools.
• Ensure agency is A/B Testing copy.
• Be the internal connection for recruiting and marketing teams.
• Engage with customers and potential customers.

What We’re Looking For:

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience required.

Experience

• 1-3 years of marketing/digital marketing experience in recruiting required.
• Work samples required.
• Experience working with or for a creative agency a plus.
• Transportation, Logistics, and/or Tech experience a plus.

Skills & Abilities

• Exceptional written and oral communication skills.
• Experience presenting to large and diverse audiences.
• Proficient with Microsoft Office.
• Strong interpersonal skills.
• Excellent time management skills.
• Attention to detail.
• Team player.
• Proactive problem solver.

Licenses & Certifications

N/A

Work Environment / Physical Requirements: Normal office settings.

This job description indicates the general nature and level of work expected for this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Employees performing this job may be asked to perform other duties as required and the responsibilities of the position may change. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

U.S. Xpress is an Equal Opportunity Employer committed to creating and maintaining a diverse workforce.

This role will remain open until it has been filled.

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